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Bing Ads Icon Bing Ads ODBC Driver

The Bing Ads ODBC Driver is a powerful tool that allows you to connect with live data from Bing Ads, directly from any applications that support ODBC connectivity.

Access Bing Ads data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.

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Natively Connect to Bing Ads Data in PHP


The CData ODBC driver for Bing Ads enables you to create PHP applications with connectivity to Bing Ads data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for Bing Ads into your LAMP or WAMP stack to build Bing Ads-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Bing Ads data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Establish a Connection

Open the connection to Bing Ads by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC BingAds Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC BingAds Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC BingAds Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?"); $success = odbc_execute($query, array('234505536'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC BingAds Source","user","password"); $query = odbc_exec($conn, "SELECT Id, Name FROM AdGroups");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC Bing Ads data Source","user","password"); $query = odbc_exec($conn, "SELECT Id, Name FROM AdGroups"); while($row = odbc_fetch_array($query)){ echo $row["Id"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC Bing Ads data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM AdGroups WHERE CampaignId = ?"); $success = odbc_execute($query, array('234505536')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Bing Ads-specific adaptations of the PHP community documentation for all ODBC functions.