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The Google Analytics ODBC Driver is a powerful tool that allows you to connect with live data from Google Analytics, directly from any applications that support ODBC connectivity.

Access Google Analytics data like you would a database - access all kinds of real-time site traffic and analysis data through a standard ODBC Driver interface.

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Connect to Google Analytics Data in Ruby


Connect to Google Analytics data in Ruby with ruby-dbi, dbd-odbc, and ruby-odbc.

The CData ODBC Driver for Google Analytics makes it easy to integrate connectivity to live Google Analytics data in Ruby. This article shows how to create a simple Ruby app that connects to Google Analytics data, executes a query, and displays the results.

Create an ODBC Connection to Google Analytics Data

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Installing Ruby and Necessary Gems

If you do not have Ruby installed, refer to the Ruby installation page. With Ruby installed, you will need to install the ruby-dbi, dbd-odbc, and ruby-odbc gems:

gem install dbi gem install dbd-odbc gem install ruby-odbc

Create a Ruby App with Connectivity to Google Analytics Data

Create a new Ruby file (for example: GoogleAnalyticsSelect.rb) and open it in a text editor. Copy the following code into your file:

#connect to the DSN require 'DBI' cnxn = DBI.connect('DBI:ODBC:CData GoogleAnalytics Source','','') #execute a SELECT query and store the result set resultSet = cnxn.execute("SELECT Browser, Sessions FROM Traffic") #display the names of the columns resultSet.column_names.each do |name| print name, "\t" end puts #display the results while row = resultSet.fetch do (0..resultSet.column_names.size - 1).each do |n| print row[n], "\t" end puts end resultSet.finish #close the connection cnxn.disconnect if cnxn

With the file completed, you are ready to display your Google Analytics data with Ruby. To do so, simply run your file from the command line:

ruby GoogleAnalyticsSelect.rb Writing SQL-92 queries to Google Analytics allows you to quickly and easily incorporate Google Analytics data into your own Ruby applications. Download a free trial today!