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The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity.

Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.

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Using the CData ODBC Driver for Marketo in PyCharm


Connect to Marketo as an ODBC data source in PyCharm using the CData ODBC Driver for Marketo.

The CData ODBC Drivers can be used in any environment that supports loading an ODBC Driver. In this tutorial we will explore using the CData ODBC Driver for Marketo from within PyCharm. Included are steps for adding the CData ODBC Driver as a data source, as well as basic PyCharm code to query the data source and display results.

To begin, this tutorial will assume that you have already installed the CData ODBC Driver for Marketo as well as PyCharm.

Add Pyodbc to the Project

Follow the steps below to add the pyodbc module to your project.

  1. Click File -> Settings to open the project settings window.
  2. Click Project Interpreter from the Project: YourProjectName menu.
  3. To add pyodbc, click the + button and enter pyodbc.
  4. Click Install Package to install pyodbc.

Connect to Marketo

You can now connect with an ODBC connection string or a DSN. See the Getting Started section in the CData driver documentation for a guide to creating a DSN on your OS.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Below is the syntax for a DSN:

[CData Marketo Source] Driver = CData ODBC Driver for Marketo Description = My Description Schema = REST RESTEndpoint = https://311-IFS-929.mktorest.com/rest OAuthClientId = MyOAuthClientId OAuthClientSecret = MyOAuthClientSecret

Execute SQL to Marketo

Instantiate a Cursor and use the execute method of the Cursor class to execute any SQL statement.

import pyodbc cnxn = pyodbc.connect('DRIVER={CData ODBC Driver for Marketo};Schema = REST;RESTEndpoint = https://311-IFS-929.mktorest.com/rest;OAuthClientId = MyOAuthClientId;OAuthClientSecret = MyOAuthClientSecret;') cursor = cnxn.cursor() cursor.execute("SELECT Email, AnnualRevenue FROM Leads WHERE Country = 'U.S.A.'") rows = cursor.fetchall() for row in rows: print(row.Email, row.AnnualRevenue)

After connecting to Marketo in PyCharm using the CData ODBC Driver, you will be able to build Python apps with access to Marketo data as if it were a standard database. If you have any questions, comments, or feedback regarding this tutorial, please contact us at support@cdata.com.