PowerShell Scripting to Replicate Marketo Data to MySQL

The CData Cmdlets for Marketo offer live access to Marketo data from within PowerShell. Using PowerShell scripts, you can easily automate regular tasks like data replication. This article will walk through using the CData Cmdlets for Marketo and the CData Cmdlets for MySQL in PowerShell to replicate Marketo data to a MySQL database.

After obtaining the needed connection properties, accessing Marketo data in PowerShell and preparing for replication consists of four basic steps.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Collecting Marketo Data

1. Install the module:

   Install-Module MarketoCmdlets

2. Connect to Marketo:

   $marketo = Connect-Marketo -Schema $Schema -RESTEndpoint $RESTEndpoint -OAuthClientId $OAuthClientId -OAuthClientSecret $OAuthClientSecret

3. Retrieve the data from a specific resource:

   $data = Select-Marketo -Connection $marketo -Table "Leads"

   You can also use the Invoke-Marketo cmdlet to execute pure SQL-92 statements:

   $data = Invoke-Marketo -Connection $marketo -Query 'SELECT * FROM Leads WHERE Country = @Country' -Params @{'@Country'='U.S.A.'}

4. Save a list of the column names from the returned data.

   $columns = ($data | Get-Member -MemberType NoteProperty | Select-Object -Property Name).Name

Inserting Marketo Data into the MySQL Database

With the data and column names collected, you are ready to replicate the data into a MySQL database.

1. Install the module:

   Install-Module MySQLCmdlets

2. Connect to MySQL, using the server address and port of the MySQL server, valid user credentials, and a specific database with the table in which the data will be replicated:

   $mysql = Connect-MySQL -User $User -Password $Password -Database $Database -Server $Server -Port $Port

3. Loop through the Marketo data, store the values, and use the Add-MySQL cmdlet to insert the data into the MySQL database, one row at a time. In this example, the table will need to have the same name as the Marketo resource (Leads) and to exist in the database.

   $data | % { $row = $_ $values = @() $columns | % { $col = $_ $values += $row.$($col) } Add-MySQL -Connection $mysql -Table "Leads" -Columns $columns -Values $values }

You have now replicated your Marketo data to a MySQL database. This gives you freedom to work with Marketo data in the same way that you work with other MySQL tables, whether that is performing analytics, building reports, or other business functions.

Notes

• Once you have connected to Marketo and MySQL in PowerShell, you can pipe command results to perform the replication in a single line:

  Select-Marketo -Connection $marketo -Table "Leads" | % { $row = $_ $values = @() $columns | % { $col = $_ $values += $row.$($col) } Add-MySQL -Connection $mysql -Table "Leads" -Columns $columns -Values $values }

• If you wish to replicate the Marketo data to another database using another PowerShell module, you will want to exclude the Columns, Connection, and Table columns from the data returned by the Select-Marketo cmdlet since those columns are used to help pipe data from one CData cmdlet to another:

  $columns = ($data | Get-Member -MemberType NoteProperty | Select-Object -Property Name).Name | ? {$_ -NotIn @('Columns','Connection','Table')}