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Salesforce Marketing Cloud Icon Salesforce Marketing ODBC Driver

The Salesforce Marketing Cloud ODBC Driver is a powerful tool that allows you to connect with live Salesforce Marketing Cloud, directly from any applications that support ODBC connectivity.

Access Salesforce Marketing Cloud like you would a database - read, write, and update Accounts, Emails, Lists, Subscribers, etc. through a standard ODBC Driver interface.

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Natively Connect to Salesforce Marketing Data in PHP


The CData ODBC driver for Salesforce Marketing enables you to create PHP applications with connectivity to Salesforce Marketing data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for Salesforce Marketing into your LAMP or WAMP stack to build Salesforce Marketing-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to Salesforce Marketing data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Authenticating to the Salesforce Marketing Cloud APIs

Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

Connecting to the Salesforce Marketing Cloud APIs

By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

Establish a Connection

Open the connection to Salesforce Marketing by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC SFMarketingCloud Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC SFMarketingCloud Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM Subscriber WHERE EmailAddress = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC SFMarketingCloud Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Subscriber WHERE EmailAddress = ?"); $success = odbc_execute($query, array('john.doe@example.com'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC SFMarketingCloud Source","user","password"); $query = odbc_exec($conn, "SELECT Id, Status FROM Subscriber");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC Salesforce Marketing data Source","user","password"); $query = odbc_exec($conn, "SELECT Id, Status FROM Subscriber"); while($row = odbc_fetch_array($query)){ echo $row["Id"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC Salesforce Marketing data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM Subscriber WHERE EmailAddress = ?"); $success = odbc_execute($query, array('john.doe@example.com')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are Salesforce Marketing-specific adaptations of the PHP community documentation for all ODBC functions.