Build SendGrid Visualizations in Tableau Cloud

Tableau Cloud is an analytics platform fully hosted in the cloud. When paired with CData Connect Cloud, you get instant, cloud-to-cloud access to SendGrid data for visualizations, dashboards, and more. This article shows how to connect to SendGrid and build visualizations from SendGrid data in Tableau Cloud.

CData Connect Cloud provides a pure SQL Server, cloud-to-cloud interface for SendGrid, allowing you to easily build visualizations from live SendGrid data in Tableau Cloud without installing connectors or publishing worksheets and data sources from Tableau Desktop. As you build visualizations, Tableau Cloud generates SQL queries to gather data. Using optimized data processing out of the box, CData Connect Cloud pushes all supported SQL operations (filters, JOINs, etc) directly to SendGrid, leveraging server-side processing to quickly return SendGrid data.

Configure SendGrid Connectivity for Tableau Online

Connectivity to SendGrid from Tableau Online is made possible through CData Connect Cloud. To work with SendGrid data from Tableau Online, we start by creating and configuring a SendGrid connection.

1. Log into Connect Cloud, click Connections and click Add Connection
2. Select "SendGrid" from the Add Connection panel
3. Enter the necessary authentication properties to connect to SendGrid.

   To make use of all the available features, provide the User and Password connection properties.

   To connect with limited features, you can set the APIKey connection property instead. See the "Getting Started" chapter of the help documentation for a guide to obtaining the API key.

4. Click Create & Test
5. Navigate to the Permissions tab in the Add SendGrid Connection page and update the User-based permissions.

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

1. Click on your username at the top right of the Connect Cloud app and click User Profile.
2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
3. Give your PAT a name and click Create.
4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured, you are ready to connect to SendGrid data from Tableau Cloud.

Visualize Live SendGrid Data in Tableau Cloud

The steps below outline creating a new data source in Tableau Cloud based on the virtual SendGrid database in Connect Cloud and building a simple visualization from the data.

1. Log into Tableau Cloud, select a account, and create a new workbook.
2. In the new workbook, choose the Microsoft SQL Server Connector from the data wizard and fill in the values for your Connect Cloud instance.
   • Set Server to tds.cdata.com,14333
   • Set Database to the SendGrid connection you created (e.g. SendGrid1)
   • Set Username to your Connect Cloud username (e.g. user@mydomain.com)
   • Set Password to a PAT for the above user
   • Check the Require SSL checkbox
3. Select your newly created database and the table(s) you wish to visualize (defining relationships for JOINad tables as needed).
4. Select Dimensions and Measures and configure your visualization.

Real-Time Access to SendGrid Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to live SendGrid data from your Tableau Cloud workbook. You can create new visualizations, build dashboards, and more, with no need to publish data sources and workbooks from Tableau Desktop. For more information on gaining live access to data from more than 100 SaaS, Big Data, and NoSQL sources from cloud applications like Tableau Cloud, refer to our Connect Cloud page.