Tag: Marketing

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September 29, 2022

3 Ways to Improve Interdepartmental Collaboration Across Your Org

by Dane White

Most organizations work in islands due to teams’ specialized tasks, but the information they collect and create has power beyond the departmental divides. How well do your departments collaborate together?

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January 24, 2022

Driver in Focus: Simplified Data Connectivity to HubSpot

by Jerod Johnson

Organizations have more options for CRM services and platforms than ever before. Businesses can now adopt the CRM solution that best meets their needs to enable better collection, tracking, and sharing of customer and prospect engagements. But it remains challenging to access the data fro...

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October 27, 2021

A Practical Guide to Migrating Your Marketing Automation Platform

by Jerod Johnson

It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...

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October 27, 2021

Gaining a 360 Degree View of Your Customer Data

by Jerod Johnson

In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...

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