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Driver in Focus: Simplified Data Connectivity to HubSpot
Organizations have more options for CRM services and platforms than ever before. Businesses can now adopt the CRM solution that best meets their needs to enable better collection, tracking, and sharing of customer and prospect engagements. But it remains challenging to access the data fro...
Digital Transformation in Accounting Simplified with Data Connectivity
At CData, we talk a lot about digital transformation and cloud adoption . Amid the rise in cloud computing, more services across every industry are available in the cloud than ever before, including accounting software. The top accounting software providers, including companies like Oracl...
Support for Change Data Capture-based Data Replication
Change Data Capture (CDC) is a proven data integration pattern to track when and which changes occur in data, then alert other systems services that must respond to those changes. Change data capture helps maintain consistency and functionality across all systems that rely on data. Many d...
The Q4 2021 Forrester Tech Tide™ Recognizes CData Software for Enterprise Data Integration
Increased data integration challenges are rising due to the growth in data volume, compliance expectations, complex data, real-time data availability and distributed data across the cloud. Data integration software solutions are therefore crucial for businesses to procure reliable and tim...
Extend SQL Server with Real-Time Cloud Data Connectivity
SQL Server has long been the data hub of choice for IT teams. In fact, a recent survey of 10,000 customers conducted by CData found 75% of organizations rely on SQL Server as their operational database to run their businesses. According to a recent study conducted by Deloitte, 68 percent ...
A Practical Guide to Migrating Your Marketing Automation Platform
It's no secret that marketing automation platforms such as ActiveCampaign and Mailchimp help businesses improve lead generation, grow marketing ROI, and increase overall growth. According to a Nucleus Research report , marketing automation drives a 14.5% increase in sales productivity and...
Gaining a 360 Degree View of Your Customer Data
In a recent post, we shared how, while marketing automation platforms can help businesses grow, migrating to new platforms is often a headache. CData SSIS Tasks allow businesses to easily move contacts, leads, and customers from one marketing platform to another. Often, organizations use ...
New CData Sync Clustering Boosts Pipeline Performance
Data is everywhere, and more of it is hosted in the cloud, locked behind APIs than ever before. Over 24,000 public APIs are available today, with over a thousand added each year. These APIs represent an application or data set organizations use to maintain their business and drive growth....
Connecting Sales & Marketing Ops with Real-Time Analytics
Connecting Sales Marketing Ops with Real-Time Analytics The marketing technology (Martech) space is vast and expanding rapidly. The marketing landscape has more than 2,000 vendors, and that number continues to grow each year. According to a Chiefmartec article, the marketing technology lan...