Data/Reporting Analyst – SalesForce & Tableau

We are seeking a Marketing Analyst that can demonstrate familiarity with digital media data and measurement concepts, B2B customer analytics, integrating and presenting data and articulating data‐driven recommendations that shape the digital media strategies.

A successful candidate will be passionate about best-in-class measurement, exhibit an innate curiosity, a positive attitude, and demonstrate the ability to draw out and distill key requirements from stakeholders while actively listening to all parties. You will report directly to the Director of Demand Gen.

Knowledge, Skills, & Experience

  • Manage and maintain the suite of measurement solutions and practices for the global digital media team.
  • Develop, own and maintain Tableau dashboards and reporting tools to help the digital media team make impactful decisions and understand the overall health of their initiatives.
  • Show up as a strategic partner and subject matter expert to help shape project goals and success metrics.
  • Ongoing analysis of digital marketing performance to inform strategy and in-market optimization decisions Ongoing customer journey analysis through the purchase funnel; identifying gaps and opportunities to help optimize the customer experience on Tableau / Salesforce.
  • Report to the Director of Demand Generation and produce insights and recommendations to incrementally improve marketing campaign ROI.
  • Collaborate with a team of marketing analysts, data engineers, and data scientists in support of marketing strategy and decision-making across a wide range of marketing tactics.
  • Provide training, documentation, and other assistance to support and expand the use of analytics and tools across the organization.

Who we are:

CData Software ( is a software company headquartered in Chapel Hill serving both domestic and international customers. You will experience a positive atmosphere without corporate politics where you will work closely with high-caliber people who are great at what they do. You will find a company with owners who are community-minded, serious about quality and service, and enjoy rewarding excellence. With CData Software you will enjoy opportunities to have a direct impact on the business, to grow your professional network, to learn, and to enjoy the advantages of a small company with the benefit package of a larger company.


  • Excellent health benefit package including medical and dental
  • 401k retirement plan with company match
  • Career progression based on merit, not tenure
  • Our employees work in a creative, comfortable, progressive, and fun environment

To Apply

If this position describes you, and you are seeking a fast-paced, positive, and rewarding company culture, please click on the button below to apply with your resume and cover letter:

  Apply for this position

CData Software
Tel: (919) 928-5214
101 Europa Dr. #110
Chapel Hill, NC 27517 USA