Director of Demand Generation

The Director of Demand Generation is responsible for creating and executing programs that drive pipeline expansion across channels to support CDatas' explosive growth. This individual will have a demonstrable track record of success with demand generation strategies and tactics, sa well as scaling initiatives across Marketing, SDR, and sales teams in a high growth environment.

This role reports to the CMO and will work closely with other executive members of the organization. We are looking for a player-coach who not only executes in the trenches, but also coaches and develops an awesome team. You will build and maintain alignment and strengthen relationships across sales and marketing., as well as use CRM, Marketing Automation, ESP and Analytics platforms to provide transparency and quantitative analysis on results.


  • Oversee overall demand generation strategy, programs and budget
  • Collect data to measure and analyze return-on-investment across all marketing channels
  • Collaborate with members of the product marketing team to build a personalized 1:1 multi-channel strategy.
  • Collaborate closely with product marketing and field operations leaders to drive aligned strategies and achieve pipeline goals
  • Manage demand generation budget including monthly forecasts, return on investment analysis, and recommendations for optimization
  • Present pipeline dashboards including detailed analysis of program and channel results


  • Proven experience in a management role with at least 8+ years of experience in B2B demand generation.
  • Experience implementing enterprise lead generation process and systems.
  • Comprehensive understanding of lead generation standard methodologies and industry trends.
  • Fantastic communication skills with and a great track record of working collaboratively and cross-functionally
  • A passion for metrics. You live for the data.
  • The desire to roll up your sleeves and do the dirty work to get the job done.

Who we are:

CData is the leading provider of connectivity solutions that enable its customers to connect to disparate data sources (SaaS applications, NoSQL Databases, Big Data source, Relational Databases and others) in a consistent standards-compliant manner. CData’s ODBC/JDBC/ADO.NET drivers are used in enterprise data applications for Data Integration, Master Data Management (MDM), Low-Code development, Business Intelligence and Artificial Intelligence.

CData sells data connectivity directly to thousands of enterprise customers, as well as indirectly through OEM partnerships with most of the leading data management solutions worldwide. Some of our partners include well-known data companies like Tableau, Informatica, Tibco Software, and emerging companies like Data Robot, etc.

The company has a global presence with offices in the US, Japan, Europe, India and China. It is headquartered in Chapel Hill, NC with more than hundred employees all around the globe. In March of this year, Updata Partners, a leading growth-equity fund focused on B2B Software, announced a $20 Million Series A investment into the company. The investment heralds a new chapter in the growth of the company.

Please visit the company website: for more details.


  • Excellent health benefit package including medical and dental
  • 401(k) retirement plan with company match
  • Career progression based on merit, not tenure
  • Our employees work in a creative, comfortable, progressive, and fun environment

To Apply

If this position describes you, and you are seeking a fast-paced, positive, and rewarding company culture, please submit your resume and cover letter to:

CData Software
Tel: (919) 928-5214
101 Europa Dr. #110
Chapel Hill, NC 27517 USA