Ready to get started?

Learn more about the CData ODBC Driver for Adobe Analytics or download a free trial:

Download Now

Use the CData ODBC Driver for Adobe Analytics in SAS JMP

You can use the CData ODBC Driver to integrate Adobe Analytics data into the statistical analysis tools available in SAS JMP. This article shows how to use Adobe Analytics data in the Graph Builder and Query Builder.

You can use the CData ODBC Driver for Adobe Analytics to integrate live data into your statistical analysis with SAS JMP. The driver proxies your queries directly to the Adobe Analytics API, ensuring that your analysis reflects any changes to the data. The CData ODBC Driver supports the standard SQL used by JMP in the background as you design reports.

This article shows how to access Adobe Analytics data into a report and create data visualization. It also shows how to use SQL to query Adobe Analytics data from the JMP Query Builder.

Access Adobe Analytics Data as an ODBC Data Source

If you have not already done so, specify connection properties defined in the data source name (DSN).

Below is a typical connection string:

GlobalCompanyId=myGlobalCompanyId; RSID=myRSID; OAuthClientId=myOauthClientId; OauthClientSecret=myOAuthClientSecret; CallbackURL=myCallbackURL;

You can configure the DSN in the built-in Microsoft ODBC Data Source Administrator. This is the last step of the driver installation. See the "Getting Started" chapter in the help documentation for a guide to use the Microsoft ODBC Data Source Administrator to create and configure a DSN.

Import Adobe Analytics Data with the Query Builder

After you have created the Adobe Analytics DSN, you can use SQL to invoke the capabilities of the Adobe Analytics API. Follow the steps below to execute some supported queries in the Query Builder:

  1. In SAP JMP, click File -> Database -> Query Builder. The Select Database Connection dialog is displayed.
  2. Click New Connection.
  3. On the Machine Data Source tab, select the DSN. In the next step, the Select Tables for Query dialog is displayed.
  4. In the Available Tables section, select a table and click Primary.
  5. As you drag Available Columns to the Included Columns tab, the underlying SQL query is updated.
  6. Click Run Query to display the data.
  7. To refresh the results with the current data, right-click Update from Database and click Run Script.

Vizualize Adobe Analytics Data

After importing, you can use the Graph Builder to create graphs visually. To open the Graph Builder, click the Graph Builder button in the toolbar.

  1. Drag a dimension column onto the x axis. For example, Page.
  2. Drag a measure column onto the y axis. For example, PageViews.
  3. Select a chart type. For example, a bar chart.