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Build Adobe Analytics Visualizations in Tableau Online

Use the CData Cloud Hub to create a virtual MySQL Database for Adobe Analytics data and build visualizations in Tableau Online.

Tableau Online is an analytics platform fully hosted in the cloud. When paired with the CData Cloud Hub, you get instant, cloud-to-cloud access to Adobe Analytics data for visualizations, dashboards, and more. This article shows how to create a virtual database for Adobe Analytics and build visualizations from Adobe Analytics data in Tableau Online.

The CData Cloud Hub provides a pure MySQL, cloud-to-cloud interface for Adobe Analytics, allowing you to easily build visualizations from live Adobe Analytics data in Tableau Online without installing connectors or publishing worksheets and data sources from Tableau Desktop. As you build visualizations, Tableau Online generates SQL queries to gather data. Using optimized data processing out of the box, the CData Cloud Hub pushes all supported SQL operations (filters, JOINs, etc) directly to Adobe Analytics, leveraging server-side processing to quickly return Adobe Analytics data.

Create a Virtual MySQL Database for Adobe Analytics Data

CData Cloud Hub uses a straightforward, point-and-click interface to connect to data sources and generate APIs.

  1. Login to Cloud Hub and click Databases.
  2. Select "Adobe Analytics" from Available Data Sources.
  3. Enter the necessary authentication properties to connect to Adobe Analytics.

    Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

    Retrieving GlobalCompanyId

    GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

    Retrieving Report Suite Id

    Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

    After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

  4. Click Test Database.
  5. Click Privileges -> Add and add the new user (or an existing user) with the appropriate permissions.

With the virtual database created, you are ready to build visualizations in Tableau Online.

Visualize Live Adobe Analytics Data in Tableau Online

The steps below outline creating a new data source in Tableau Online based on the virtual Adobe Analytics database in Cloud Hub and building a simple visualization from the data.

  1. Log into Tableau Online, select a project, and create a new workbook.
  2. In the new workbook, choose the MySQL Connector from the data wizard and fill in the values for your Cloud Hub instance.
  3. Select your newly created database and the table(s) you wish to visualize (defining relationships for JOINed tables as needed).
  4. Select Dimensions and Measures and configure your visualization.

SQL Access to Adobe Analytics Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to live Adobe Analytics data from your Tableau Online workbook. You can create new visualizations, build dashboards, and more, with no need to publish data sources and workbooks from Tableau Desktop. For more information on gaining SQL access to data from more than 100 SaaS, Big Data, and NoSQL sources from cloud applications like Tableau Online, refer to our Cloud Hub page.