Use the CData ODBC Driver for Adobe Analytics in SAS JMP

You can use the CData ODBC Driver for Adobe Analytics to integrate live data into your statistical analysis with SAS JMP. The driver proxies your queries directly to the Adobe Analytics API, ensuring that your analysis reflects any changes to the data. The CData ODBC Driver supports the standard SQL used by JMP in the background as you design reports.

This article shows how to access Adobe Analytics data into a report and create data visualization. It also shows how to use SQL to query Adobe Analytics data from the JMP Query Builder.

Access Adobe Analytics Data as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, you will need to create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

Retrieving GlobalCompanyId

GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

Retrieving Report Suite Id

Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Adobe Analytics Data with the Query Builder

After you have created the Adobe Analytics DSN, you can use SQL to invoke the capabilities of the Adobe Analytics API. Follow the steps below to execute some supported queries in the Query Builder:

1. In SAS JMP, click File -> Database -> Query Builder. The Select Database Connection dialog is displayed.
2. Click New Connection.
3. On the Machine Data Source tab, select the DSN. In the next step, the Select Tables for Query dialog is displayed.
4. In the Available Tables section, select a table and click Primary.
5. As you drag Available Columns to the Included Columns tab, the underlying SQL query is updated.
6. Click Run Query to display the data.
7. To refresh the results with the current data, right-click Update from Database and click Run Script.

Visualize Adobe Analytics Data

After importing, you can use the Graph Builder to create graphs visually. To open the Graph Builder, click the Graph Builder button in the toolbar.

1. Drag a dimension column onto the x axis. For example, Page.
2. Drag a measure column onto the y axis. For example, PageViews.
3. Select a chart type. For example, a bar chart.