Link Visio Shapes to Google Ads Data

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Google AdWords ODBC Driver

The Google AdWords ODBC Driver is a powerful tool that allows you to connect with live data from Google AdWords, directly from any applications that support ODBC connectivity.

Access Google AdWords data like you would a database - access all kinds of real-time AdWords performance and analysis data through a standard ODBC Driver interface.



Automatically update Google Ads data with the changes you make to Visio master shapes.

Automate the process of entering data into Visio diagrams and keeping your diagrams up to date with the CData ODBC Driver for Google Ads. The driver surfaces Google Ads data as an ODBC data source that can be accessed by applications with built-in ODBC support like Microsoft Office. This article shows how to create a simple diagram to start brainstorming about Visio projects linked to Google Ads data.

Connect to Google Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, specify the DeveloperToken and ClientCustomerId.

See the "Getting Started" chapter of the help documentation for a guide to using OAuth.

Connect Google Ads Data to Diagrams

Follow the steps below to use the Data Selector Wizard to import data into your diagram.

  1. Open Visio and click File -> New. Open the Brainstorming template.
  2. On the Data tab, click Link Data to Shapes.
  3. Select the ODBC option and select ODBC DSN.
  4. Select the DSN for Google Ads, select the table you want to import, and finish the wizard. This article uses CampaignPerformance as an example.

Link Google Ads Entities to Shapes

Follow the steps below to create a simple diagram that shows how to create shapes from your data, one of the ways to link Google Ads entities to shapes:

  1. Click Brainstorming Shapes and drag a main topic onto the drawing page. Enter CampaignPerformance as the text of the main topic.
  2. Click Topic.
  3. Select a row in the External Data window and drag it onto the drawing page.
  4. Right-click the Topic shape and click Data -> Edit Data Graphic.
  5. Click New Item.
  6. In the Data Field menu, select a column. In the Displayed As menu, select how to display them.
  7. Drag a few other Google Ads entities onto the drawing page and add association lines back to the main topic, CampaignPerformance. New topics have the same configuration: Numeric columns displayed in data bars stand out in contrast to other CampaignPerformance entities.

You can refresh your diagram from the Data tab, synchronizing your shapes with the external Google Ads data.