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The Bing Ads ODBC Driver is a powerful tool that allows you to connect with live data from Bing Ads, directly from any applications that support ODBC connectivity.

Access Bing Ads data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.

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Rapidly Develop Bing Ads-Driven Apps with Active Query Builder


Leverage the Active Query Builder SQL interface builder and the ease of .NET data access to create data-driven WinForms and ASP.NET apps.

Write standard .NET to expose Bing Ads data through an SQL interface: Active Query Builder helps developers write SQL interfaces; the CData ODBC Driver for Bing Ads enables standards-based access to Bing Ads. This integration uses the Microsoft ADO.NET Provider for ODBC as a bridge between the ODBC Driver and the Active Query Builder objects to build a visual SQL composer.

Connect to Bing Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Use SQL to Interact with Bing Ads

Follow the steps below to create a WinForms visual query builder.

  1. Open Active Query Builder for .NET WinForms.
  2. In the new Windows Forms project go to the "File" menu and click "Connect..."
  3. Under Database Connections, click "Add..."
  4. Set your desired Connection Name (e.g. CData Bing Ads), set Connection Type to "ODBC" and locate your previously configured DSN in the "User/System" DSN dropdown.
  5. Click "OK" to save the new connection.
  6. Back in the Database Connection wizard, select the newly created connection and click "OK."
  7. Click "File" > "New Query" to create a QueryBuilder

You can now build queries visually: Double-click a table in the Columns Pane Area and an entity/relationship diagram is displayed in the Query Building Area. Columns that you select in the diagram are added to the query.