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Access Bing Ads Data as a Remote Oracle Database

Use the Oracle ODBC Gateway and Heterogeneous Services technology to access Bing Ads data from your Oracle system.

The Oracle Database Gateway for ODBC and Heterogeneous Services technology enable you to connect to ODBC data sources as remote Oracle databases. This article shows how to use the CData ODBC Driver for Bing Ads to create a database link from Bing Ads to Oracle and to query Bing Ads data through the SQL*Plus tool. You can also create the database link and execute queries from SQL Developer.

Connect to Bing Ads as an ODBC Data Source

Information for connecting to Bing Ads follows, along with different instructions for configuring a DSN in Windows and Linux environments.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Note: If you need to modify the DSN or create other Bing Ads DSNs, you must use a system DSN and the bitness of the DSN must match your Oracle system. You can access and create 32-bit DSNs on a 64-bit system by opening the 32-bit ODBC Data Source Administrator from C:\Windows\SysWOW64\odbcad32.exe.

Linux

If you are installing the CData ODBC Driver for Bing Ads in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

[CData BingAds Source] Driver = CData ODBC Driver for Bing Ads Description = My Description OAuthClientId = MyOAuthClientId OAuthClientSecret = MyOAuthClientSecret CallbackURL = http://localhost:portNumber AccountId = 442311 CustomerId = 5521444 DeveloperToken = 11112332233

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Set Connection Properties for Compatibility with Oracle

The driver provides several connection properties that streamline accessing Bing Ads data just as you would an Oracle database. Set the following properties when working with Bing Ads data in SQL*Plus and SQL Developer. For compatibility with Oracle, you will need to set the following connection properties, in addition to authentication and other required connection properties.

  • MapToWVarchar=False

    Set this property to map string data types to SQL_VARCHAR instead of SQL_WVARCHAR. By default, the driver uses SQL_WVARCHAR to accommodate various international character sets. You can use this property to avoid the ORA-28528 Heterogeneous Services data type conversion error when the Unicode type is returned.

  • MaximumColumnSize=4000

    Set this property to restrict the maximum column size to 4000 characters.

  • IncludeDualTable=True

    Set this property to mock the Oracle DUAL table. SQL Developer uses this table to test the connection.

Linux Configuration

In Linux environments, Oracle uses UTF-8 to communicate with the unixODBC Driver manager, whereas the default driver encoding is UTF-16. To resolve this, open the file /opt/cdata/cdata-driver-for-bingads/lib/cdata.odbc.bingads.ini in a text editor and set the encoding.

cdata.odbc.bingads.ini

[Driver] DriverManagerEncoding = UTF-8

Configure the ODBC Gateway, Oracle Net, and Oracle Database

Follow the procedure below to set up an ODBC gateway to Bing Ads data that enables you to query live Bing Ads data as an Oracle database.

  1. Create the file initmybingadsdb.ora in the folder oracle-home-directory/hs/admin and add the following setting:

    initmybingadsdb.ora

    HS_FDS_CONNECT_INFO = "CData BingAds Sys"
  2. Add an entry to the listener.ora file. This file is located in oracle-home-directory/NETWORK/admin.

    If you are using the Database Gateway for ODBC, your listener.ora needs to have a SID_LIST_LISTENER entry that resembles the following:

    listener.ora

    SID_LIST_LISTENER = (SID_LIST = (SID_DESC = (SID_NAME = mybingadsdb) (ORACLE_HOME = your-oracle-home) (PROGRAM = dg4odbc) ) )

    If you are using Heterogeneous Services, your listener.ora needs to have a SID_LIST_LISTENER entry that resembles the following:

    listener.ora

    SID_LIST_LISTENER = (SID_LIST = (SID_DESC = (SID_NAME = mybingadsdb) (ORACLE_HOME = your-oracle-home) (PROGRAM = hsodbc) ) )
  3. Add the connect descriptor below in tnsnames.ora, located in oracle-home-directory/NETWORK/admin:

    tnsnames.ora

    mybingadsdb = (DESCRIPTION= (ADDRESS=(PROTOCOL=tcp)(HOST=localhost)(PORT=1521)) (CONNECT_DATA=(SID=mybingadsdb)) (HS=OK) )
  4. Restart the listener.
  5. Test the configuration with the following command:

    tnsping mybingadsdb
  6. Open SQL*Plus and create the database link with the command below:

    CREATE DATABASE LINK mybingadsdb CONNECT TO "user" IDENTIFIED BY "password" USING 'mybingadsdb';

You can now execute queries in SQL*Plus like the one below (note the double quotation marks around the table name):

SELECT * from "AdGroups"@mybingadsdb WHERE CampaignId = '234505536';