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The Bing Ads ODBC Driver is a powerful tool that allows you to connect with live data from Bing Ads, directly from any applications that support ODBC connectivity.

Access Bing Ads data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.

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Use the CData ODBC Driver for Bing Ads in SAS JMP


You can use the CData ODBC Driver to integrate Bing Ads data into the statistical analysis tools available in SAS JMP. This article shows how to use Bing Ads data in the Graph Builder and Query Builder.

You can use the CData ODBC Driver for Bing Ads to integrate live data into your statistical analysis with SAS JMP. The driver proxies your queries directly to the Bing Ads API, ensuring that your analysis reflects any changes to the data. The CData ODBC Driver supports the standard SQL used by JMP in the background as you design reports.

The Bing Ads API supports bidirectional access. This article shows how to access Bing Ads data into a report and create data visualization. It also shows how to use SQL to query and manipulate Bing Ads data from the JMP Query Builder.

Access Bing Ads Data as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

The Bing Ads APIs use the OAuth 2 standard. To authenticate, you will need valid Bing Ads OAuth credentials and you will need to obtain a developer token. See the Getting Started section in the Bing Ads data provider help documentation for an authentication guide.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Import Bing Ads Data with the Query Builder

After you have created the Bing Ads DSN, you can use SQL to invoke the capabilities of the Bing Ads API. Follow the steps below to execute some supported queries in the Query Builder:

  1. In SAS JMP, click File -> Database -> Query Builder. The Select Database Connection dialog is displayed.
  2. Click New Connection.
  3. On the Machine Data Source tab, select the DSN. In the next step, the Select Tables for Query dialog is displayed.
  4. In the Available Tables section, select a table and click Primary.
  5. As you drag Available Columns to the Included Columns tab, the underlying SQL query is updated.
  6. Click Run Query to display the data.
  7. To refresh the results with the current data, right-click Update from Database and click Run Script.

Manipulate Bing Ads Data

You can execute data manipulation queries from JSL scripts such as the one below. To execute a script, click New Script in the toolbar. To connect, specify the DSN. You can then use the standard SQL syntax:

Open Database( "DSN=CData BingAds Source;", "INSERT INTO AdGroups (CampaignId) VALUES ('234505536');");

Visualize Bing Ads Data

After importing, you can use the Graph Builder to create graphs visually. To open the Graph Builder, click the Graph Builder button in the toolbar.

  1. Drag a dimension column onto the x axis. For example, Id.
  2. Drag a measure column onto the y axis. For example, Name.
  3. Select a chart type. For example, a bar chart.