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Try them now for free →Search Bing Search External Objects in Salesforce Connect (API Server)
Use the API Server to securely provide OData feeds of Bing Search results to smart devices and cloud-based applications. Use the API Server and Salesforce Connect to create Bing Search objects that you can access from apps and the dashboard.
The CData API Server enables you to access Bing Search results from cloud-based applications like the Salesforce console and mobile applications like the Salesforce1 Mobile App. In this article, you will use the API Server and Salesforce Connect to access Bing Search external objects alongside standard Salesforce objects.
Set Up the API Server
If you have not already done so, download the CData API Server. Once you have installed the API Server, follow the steps below to begin producing secure Bing Search OData services:
Connect to Bing Search
To work with Bing Search results from Salesforce Connect, we start by creating and configuring a Bing Search connection. Follow the steps below to configure the API Server to connect to Bing Search results:
- First, navigate to the Connections page.
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Click Add Connection and then search for and select the Bing Search connection.
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Enter the necessary authentication properties to connect to Bing Search.
To connect to Bing, set the ApiKey connection property. To obtain the API key, sign into Microsoft Cognitive Services and register for the Bing Search APIs.
Two API keys are then generated; select either one.
When querying tables, the SearchTerms parameter must be supplied in the WHERE clause.
- After configuring the connection, click Save & Test to confirm a successful connection.
Configure API Server Users
Next, create a user to access your Bing Search results through the API Server. You can add and configure users on the Users page. Follow the steps below to configure and create a user:
- On the Users page, click Add User to open the Add User dialog.
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Next, set the Role, Username, and Privileges properties and then click Add User.
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An Authtoken is then generated for the user. You can find the Authtoken and other information for each user on the Users page:
Creating API Endpoints for Bing Search
Having created a user, you are ready to create API endpoints for the Bing Search tables:
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First, navigate to the API page and then click
Add Table
.
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Select the connection you wish to access and click Next.
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With the connection selected, create endpoints by selecting each table and then clicking Confirm.
Gather the OData Url
Having configured a connection to Bing Search results, created a user, and added resources to the API Server, you now have an easily accessible REST API based on the OData protocol for those resources. From the API page in API Server, you can view and copy the API Endpoints for the API:

Connect to Bing Search Results as an External Data Source
Follow the steps below to connect to the feed produced by the API Server.
- Log into Salesforce and click Setup -> Develop -> External Data Sources.
- Click New External Data Source.
- Enter values for the following properties:
- External Data Source: Enter a label to be used in list views and reports.
- Name: Enter a unique identifier.
- Type: Select the option "Salesforce Connect: OData 4.0".
URL: Enter the URL to the OData endpoint of the API Server. The format of the OData URL is https://your-server:your-port/api.rsc.
Note that plain-text is suitable for only testing; for production, use TLS.
Select JSON in the Format menu.
- In the Authentication section, set the following properties:
- Identity Type: If all members of your organization will use the same credentials to access the API Server, select "Named Principal". If the members of your organization will connect with their own credentials, select "Per User".
- Authentication Protocol: Select Password Authentication to use basic authentication.
- Certificate: Enter or browse to the certificate to be used to encrypt and authenticate communications from Salesforce to your server.
- Username: Enter the username for a user known to the API Server.
- Password: Enter the user's authtoken.

Synchronize Bing Search Objects
After you have created the external data source, follow the steps below to create Bing Search external objects that reflect any changes in the data source. You will synchronize the definitions for the Bing Search external objects with the definitions for Bing Search tables.
- Click the link for the external data source you created.
- Click Validate and Sync.
- Select the Bing Search tables you want to work with as external objects.

Access Bing Search Results as Salesforce Objects
After adding Bing Search results as an external data source and syncing Bing Search tables with Bing Search external objects, you can use the external objects just as you would standard Salesforce objects.
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Create a new tab with a filter list view:
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Display related lists of Bing Search external objects alongside standard Salesforce objects:
Troubleshooting
You can use the following checklist to avoid typical connection problems:
- Ensure that your server has a publicly accessible IP address. Related to this check, but one layer up, at the operating system layer, you will also need to ensure that your firewall has an opening for the port the API Server is running on. At the application layer, ensure that you have added trusted IP addresses on the Settings -> Security tab of the administration console.
- Ensure that you are using a connection secured by an SSL certificate from a commercial, trusted CA. Salesforce does not currently accept self-signed certificates or internal CAs.
Ensure that the server you are hosting the API Server on is using TLS 1.1 or above. If you are using the .NET API Server, you can accomplish this by using the .NET API Server's embedded server.
If you are using IIS, TLS 1.1 and 1.2 are supported but not enabled by default. To enable these protocols, refer to the how-to on MSDN and the Microsoft technical reference.
If you are using the Java edition, note that TLS 1.2 is enabled by default in Java 8 but not in Java 6 or 7. If you are using these earlier versions, you can refer to this this Oracle how-to.