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The DoubleClick ODBC Driver is a powerful tool that allows you to connect with live data from DoubleClick For Publishers, directly from any applications that support ODBC connectivity.

Access DoubleClick data like you would a database - access all kinds of real-time performance and analysis data through a standard ODBC Driver interface.

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Import and Visualize Google Ad Manager Data in Power View


Create data visualizations based on Google Ad Manager data in Excel.

You can use the built-in ODBC support in Excel to rapidly create Power View reports featuring Google Ad Manager data. This article shows how to use the Data Connection Wizard, accessible from the Data ribbon, to import Google Ad Manager data into a Power View report.

Connect to Google Ad Manager as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google Ads Manager uses the OAuth authentication standard. You can authorize the data provider to access Google Ads Manager as an individual user or with a service account that you create in the Google APIs Console. See the Getting Started section in the data provider help documentation for an authentication guide.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Connect with the Data Connection Wizard

Follow the steps below to connect to the DSN from the Data Connection Wizard in Excel.

  1. On the Data tab, click From Other Sources -> From Data Connection Wizard.
  2. In the Data Connection Wizard, select the ODBC DSN option.
  3. Select the ODBC DSN for Google Ad Manager from the list.

  4. Select the tables you want to work with.

    If you want to import multiple tables, deselect the "Connect to a specific table" option. After you connect to the data source, you can select multiple tables: After you click Finish to close the Data Connection Wizard, select the "Enable selection of multiple tables" option in the Select Table dialog.

  5. In the Import Data dialog, select the destination for your data. For example, select the Table option and the Existing worksheet option. Then click the cell in your worksheet where results should be output.
  6. Click Insert -> Power View to create a new Power View report.

Create a Table

Tables are the starting point for charts and other representations of your data. To create a table, select a column in the field list. You can also drag and drop table names and column names onto the view.

Create Data Visualizations

On the Design tab, you can change tables into charts and other visualizations.