Build Google Campaign Manager 360 Visualizations in Tableau Desktop



Use CData Connect Cloud to connect to live Google Campaign Manager 360 data and build visualizations in Tableau.

Tableau is a visual analytics platform transforming the way businesses use data to solve problems. When paired with CData Connect Cloud, you get instant, cloud-to-cloud access to Google Campaign Manager 360 data for visualizations, dashboards, and more. This article shows how to connect to Google Campaign Manager 360 and build visualizations from Google Campaign Manager 360 data in Tableau.

CData Connect Cloud provides a pure SQL Server, cloud-to-cloud interface for Google Campaign Manager 360, allowing you to easily build visualizations from live Google Campaign Manager 360 data in Tableau without installing connectors. As you build visualizations, Tableau generates SQL queries to gather data. Using optimized data processing out of the box, CData Connect Cloud pushes all supported SQL operations (filters, JOINs, etc) directly to Google Campaign Manager 360, leveraging server-side processing to quickly return Google Campaign Manager 360 data.

Configure Google Campaign Manager 360 Connectivity for Tableau

Connectivity to Google Campaign Manager 360 from Tableau is made possible through CData Connect Cloud. To work with Google Campaign Manager 360 data from Tableau, we start by creating and configuring a Google Campaign Manager 360 connection.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "Google Campaign Manager 360" from the Add Connection panel
  3. Enter the necessary authentication properties to connect to Google Campaign Manager 360.

    Google Campaign Manager uses the OAuth authentication standard. The data provider facilitates OAuth in various ways as described below. The following OAuth flow requires the authenticating user to interact with DoubleClick Campaign Manager, using the browser. You can also use a service account to authenticate.

    For authentication guides, see the Getting Started section of the data provider help documentation.

  4. Click Create & Test
  5. Navigate to the Permissions tab in the Add Google Campaign Manager 360 Connection page and update the User-based permissions.

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

  1. Click on your username at the top right of the Connect Cloud app and click User Profile.
  2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
  3. Give your PAT a name and click Create.
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured, you are ready to connect to Google Campaign Manager 360 data from Tableau.

Visualize Live Google Campaign Manager 360 Data in Tableau

To establish a connection from Tableau Desktop to the CData Connect Cloud Virtual SQL Server API, follow these steps.

  1. In Tableau Desktop, open a new book. Under To a Server, select More, then Microsoft SQL Server.
  2. Enter your credentials:
    • Server: enter the Virtual SQL Server endpoint and port separated by a comma: tds.cdata.com,14333
    • Database: enter the Connection Name of the CData Connect Cloud data source you want to connect to (for example, GoogleCM1).
    • Authentication: select Use a specific username and password.
    • Username: enter your CData Connect Cloud username. This is displayed in the top-right corner of the CData Connect Cloud interface. For example, [email protected].
    • Password: enter the PAT you previously generated.
    • Require SSL: leave this selected.
  3. Click Sign In.
  4. Select the Database (Connect Cloud connection) you wish to work with and opt for a Live or Extract Connection type.
  5. Select the table(s) you wish to visualize. If you select multiple tables, define the relationship between the tables using the appropriate columns.
  6. Select the fields to visualize.

Real-Time Access to Google Campaign Manager 360 Data from Data Applications

At this point, you have a direct, cloud-to-cloud connection to live Google Campaign Manager 360 data from your Tableau workbook. You can create new visualizations, build dashboards, and more. For more information on gaining live access to data from more than 100 SaaS, Big Data, and NoSQL sources from applications like Tableau, refer to our Connect Cloud page.

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