Build Dynamics CRM Visualizations in Tableau Cloud



Use CData Connect Cloud to connect to live Dynamics CRM data and build visualizations in Tableau Cloud.

Tableau Cloud is an analytics platform fully hosted in the cloud. When paired with CData Connect Cloud, you get instant, cloud-to-cloud access to Dynamics CRM data for visualizations, dashboards, and more. This article shows how to connect to Dynamics CRM and build visualizations from Dynamics CRM data in Tableau Cloud.

CData Connect Cloud provides a pure cloud-to-cloud interface for Dynamics CRM, allowing you to easily build visualizations from live Dynamics CRM data in Tableau Cloud without installing connectors or publishing worksheets and data sources from Tableau Desktop. As you build visualizations, Tableau Cloud generates SQL queries to gather data. Using optimized data processing out of the box, CData Connect Cloud pushes all supported SQL operations (filters, JOINs, etc) directly to Dynamics CRM, leveraging server-side processing to quickly return Dynamics CRM data.

About Dynamics CRM Data Integration

CData simplifies access and integration of live Microsoft Dynamics CRM data. Our customers leverage CData connectivity to:

  • Read and write data in the Dynamics CRM 2011+ Services and Dynamics CRM Online.
  • Extend the native features of Dynamics CRM with customizable caching and intelligent query aggregation and separation.
  • Authenticate securely with Dynamics CRM in a variety of ways, including Azure Active Directory, Azure Managed Service Identity credentials, and Azure Service Principal using either a client secret or a certificate.

CData customers use our Dynamics CRM connectivity solutions for a variety of reasons, whether they're looking to replicate their data into a data warehouse (alongside other data sources) or analyze live Dynamics CRMa data from their preferred data tools inside the Microsoft ecosystem (Power BI, Excel, etc.) or with external tools (Tableau, Looker, etc.).


Getting Started


Configure Dynamics CRM Connectivity for Tableau Cloud

To work with Dynamics CRM data from Tableau Cloud, we need to connect to Dynamics CRM from Connect Cloud, provide user access to the connection, and create a Workspace for the Dynamics CRM data.

Connect to Dynamics CRM from Connect Cloud

CData Connect Cloud uses a straightforward, point-and-click interface to connect to data sources.

  1. Log into Connect Cloud, click Sources, and then click Add Connection
  2. Select "Dynamics CRM" from the Add Connection panel
  3. Enter the necessary authentication properties to connect to Dynamics CRM.

    The connection string options meet the authentication and connection requirements of different Dynamics CRM instances. To connect to your instance, set the User and Password properties, under the Authentication section, to valid Dynamics CRM user credentials and set the Url to a valid Dynamics CRM server organization root. Additionally, set the CRMVersion property to 'CRM2011+' or 'CRMOnline'. IFD configurations are supported as well; set InternetFacingDeployment to true.

    Additionally, you can provide the security token service (STS) or AD FS endpoint in the STSURL property. This value can be retrieved with the GetSTSUrl stored procedure. Office 365 users can connect to the default STS URL by simply setting CRMVersion.

  4. Click Create & Test
  5. Navigate to the Permissions tab in the Add Dynamics CRM Connection page and update the User-based permissions.

Add a Personal Access Token

When connecting to Connect Cloud through the REST API, the OData API, or the Virtual SQL Server, a Personal Access Token (PAT) is used to authenticate the connection to Connect Cloud. It is best practice to create a separate PAT for each service to maintain granularity of access.

  1. Click on the Gear icon () at the top right of the Connect Cloud app to open the settings page.
  2. On the Settings page, go to the Access Tokens section and click Create PAT.
  3. Give the PAT a name and click Create.
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

Configure Dynamics CRM Endpoints for Tableau Cloud

After connecting to Dynamics CRM, create a workspace for your desired table(s).

  1. Navigate to the Workspaces page and click Add to create a new Workspace (or select an existing workspace).
  2. Click Add to add new assets to the Workspace.
  3. Select the Dynamics CRM connection (e.g. DynamicsCRM1) and click Next.
  4. Select the table(s) you wish to work with and click Confirm.
  5. Make note of the OData Service URL for your workspace, e.g. https://cloud.cdata.com/api/odata/{workspace_name}

With the connection, PAT, and Workspace configured, you are ready to connect to Dynamics CRM data from Tableau Cloud.

Visualize Live Dynamics CRM Data in Tableau Cloud

The steps below outline creating a new data source in Tableau Cloud based on the virtual Dynamics CRM database in Connect Cloud and building a simple visualization from the data.

  1. Log into Tableau Cloud, select a account, and create a new workbook.
  2. In the new workbook, choose the OData Connector from the data wizard and fill in the values for your Connect Cloud instance.
    • Set Server to the OData URL for your Workspace, e.g. https://cloud.cdata.com/api/odata/{workspace_name}
    • Set Authentication to Username and Password
    • Set Username to your Connect Cloud username (e.g. [email protected])
    • Set Password to a PAT for the above user
  3. Select your newly created database and the table(s) you wish to visualize (defining relationships for JOINad tables as needed).
  4. Select Dimensions and Measures and configure your visualization.

Real-Time Access to Dynamics CRM Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to live Dynamics CRM data from your Tableau Cloud workbook. You can create new visualizations, build dashboards, and more, with no need to publish data sources and workbooks from Tableau Desktop. For more information on gaining live access to data from more than 100 SaaS, Big Data, and NoSQL sources from cloud applications like Tableau Cloud, refer to our Connect Cloud page.

Ready to get started?

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