Natively Connect to eBay Analytics Data in PHP

Ready to get started?

Download for a free trial:

Download Now

Learn more:

eBay Analytics ODBC Driver

The eBay Analytics ODBC Driver is a powerful tool that allows you to connect with live data from eBay Analytics, directly from any applications that support ODBC connectivity.

Access eBay Analytics data like you would a database, including eBay Analytics Traffic, Customers, Sellers, etc. through a standard ODBC Driver interface.



The CData ODBC driver for eBay Analytics enables you to create PHP applications with connectivity to eBay Analytics data. Leverage the native support for ODBC in PHP.

Drop the CData ODBC Driver for eBay Analytics into your LAMP or WAMP stack to build eBay Analytics-connected Web applications. This article shows how to use PHP's ODBC built-in functions to connect to eBay Analytics data, execute queries, and output the results.

Configure a DSN

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

You can authenticate to eBay Analytics only via the OAuth 2 authentication method. The eBay Analytics API requires an access token created with the authorization code grant flow to authorize the requests.

You can follow the guide in the Help documentation for a step by step guide on how to authenticate using the OAuth 2 protocol.

Establish a Connection

Open the connection to eBay Analytics by calling the odbc_connect or odbc_pconnect methods. To close connections, use odbc_close or odbc_close_all.

$conn = odbc_connect("CData ODBC EbayAnalytics Source","user","password");

Connections opened with odbc_connect are closed when the script ends. Connections opened with the odbc_pconnect method are still open after the script ends. This enables other scripts to share that connection when they connect with the same credentials. By sharing connections among your scripts, you can save system resources, and queries execute faster.

$conn = odbc_pconnect("CData ODBC EbayAnalytics Source","user","password"); ... odbc_close($conn); //persistent connection must be closed explicitly

Create Prepared Statements

Create prepared statements and parameterized queries with the odbc_prepare function.

$query = odbc_prepare($conn, "SELECT * FROM TrafficReportByListing WHERE ListingId = ?");

Execute Queries

Execute prepared statements with odbc_execute.

$conn = odbc_connect("CData ODBC EbayAnalytics Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM TrafficReportByListing WHERE ListingId = ?"); $success = odbc_execute($query, array('201284405428'));

Execute nonparameterized queries with odbc_exec.

$conn = odbc_connect("CData ODBC EbayAnalytics Source","user","password"); $query = odbc_exec($conn, "SELECT ListingName, ClickThroughRate FROM TrafficReportByListing WHERE ListingId = '201284405428'");

Process Results

Access a row in the result set as an array with the odbc_fetch_array function.

$conn = odbc_connect("CData ODBC eBay Analytics data Source","user","password"); $query = odbc_exec($conn, "SELECT ListingName, ClickThroughRate FROM TrafficReportByListing WHERE ListingId = '201284405428'"); while($row = odbc_fetch_array($query)){ echo $row["ListingName"] . "\n"; }

Display the result set in an HTML table with the odbc_result_all function.

$conn = odbc_connect("CData ODBC eBay Analytics data Source","user","password"); $query = odbc_prepare($conn, "SELECT * FROM TrafficReportByListing WHERE ListingId = ?"); $success = odbc_execute($query, array('201284405428')); if($success) odbc_result_all($query);

More Example Queries

You will find complete information on the driver's supported SQL in the help documentation. The code examples above are eBay Analytics-specific adaptations of the PHP community documentation for all ODBC functions.