Ready to get started?

Learn more about CData Cloud Hub or sign up for a free trial:

Learn More

Build Google Analytics Visualizations in Tableau Online

Use the CData Cloud Hub to create a virtual MySQL Database for Google Analytics data and build visualizations in Tableau Online.

Tableau Online is an analytics platform fully hosted in the cloud. When paired with the CData Cloud Hub, you get instant, cloud-to-cloud access to Google Analytics data for visualizations, dashboards, and more. This article shows how to create a virtual database for Google Analytics and build visualizations from Google Analytics data in Tableau Online.

The CData Cloud Hub provides a pure MySQL, cloud-to-cloud interface for Google Analytics, allowing you to easily build visualizations from live Google Analytics data in Tableau Online without installing connectors or publishing worksheets and data sources from Tableau Desktop. As you build visualizations, Tableau Online generates SQL queries to gather data. Using optimized data processing out of the box, the CData Cloud Hub pushes all supported SQL operations (filters, JOINs, etc) directly to Google Analytics, leveraging server-side processing to quickly return Google Analytics data.

Create a Virtual MySQL Database for Google Analytics Data

CData Cloud Hub uses a straightforward, point-and-click interface to connect to data sources and generate APIs.

  1. Login to Cloud Hub and click Databases.
  2. Select "Google Analytics" from Available Data Sources.
  3. Google Analytics uses OAuth to authenticate. Click Test Database to authenticate with Google Analytics.
  4. Click Privileges -> Add and add the new user (or an existing user) with the appropriate permissions.

With the virtual database created, you are ready to build visualizations in Tableau Online.

Visualize Live Google Analytics Data in Tableau Online

The steps below outline creating a new data source in Tableau Online based on the virtual Google Analytics database in Cloud Hub and building a simple visualization from the data.

  1. Log into Tableau Online, select a project, and create a new workbook.
  2. In the new workbook, choose the MySQL Connector from the data wizard and fill in the values for your Cloud Hub instance.
  3. Select your newly created database and the table(s) you wish to visualize (defining relationships for JOINed tables as needed).
  4. Select Dimensions and Measures and configure your visualization.

SQL Access to Google Analytics Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to live Google Analytics data from your Tableau Online workbook. You can create new visualizations, build dashboards, and more, with no need to publish data sources and workbooks from Tableau Desktop. For more information on gaining SQL access to data from more than 100 SaaS, Big Data, and NoSQL sources from cloud applications like Tableau Online, refer to our Cloud Hub page.