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Transfer Data from Excel to Google Analytics

This article explains how to transfer data from Excel to Google Analytics using the Excel Add-In for Google Analytics.

The CData Excel Add-In for Google Analytics enables you to edit and save Google Analytics data directly from Excel. This article explains how to transfer data from Excel to Google Analytics. This technique is useful if you want to work on Google Analytics data in Excel and update changes, or if you have a whole spreadsheet you want to import into Google Analytics. In this example, you will use the Traffic table; however, the same process will work for any table that can be retrieved by the CData Excel Add-In.

Establish a Connection

If you have not already done so, create a new Google Analytics connection by clicking From Google Analytics on the ribbon.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Retrieve Data from Google Analytics

To insert data into Google Analytics, you will first need to retrieve data from the Google Analytics table you want to add to. This links the Excel spreadsheet to the Google Analytics table selected: After you retrieve data, any changes you make to the data are highlighted in red.

  1. Click the From Google Analytics button on the CData ribbon. The Data Selection wizard is displayed.
  2. In the Table or View menu, select the Traffic table.
  3. In the Maximum Rows menu, select the number of rows you want to retrieve. If you want to insert rows, you need to retrieve only one row. The Query box will then display the SQL query that corresponds to your request.
  4. In the Sheet Name box, enter the name for the sheet that will be populated. By default the add-in will create a new sheet with the name of the table.

Insert Rows to Google Analytics

After retrieving data, you can add data from an existing spreadsheet in Excel.

  1. In a cell after the last row, enter a formula referencing the corresponding cell from the other spreadsheet; for example, =MyTrafficSheetInExcel!A1.
  2. After using a formula to reference the cells you want to add to Google Analytics, select the cells that you are inserting data into and drag the formula down as far as needed. The referenced values you want to add will be displayed on the Traffic sheet.
  3. Highlight the rows you want to insert and click the Insert Rows button.

As each row is inserted, the Id value will appear in the Id column and the row's text will change to black, indicating that the record has been inserted.