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The Google Analytics ODBC Driver is a powerful tool that allows you to connect with live data from Google Analytics, directly from any applications that support ODBC connectivity.

Access Google Analytics data like you would a database - access all kinds of real-time site traffic and analysis data through a standard ODBC Driver interface.

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Rapidly Develop Google Analytics-Driven Apps with Active Query Builder


Leverage the Active Query Builder SQL interface builder and the ease of .NET data access to create data-driven WinForms and ASP.NET apps.

Write standard .NET to expose Google Analytics data through an SQL interface: Active Query Builder helps developers write SQL interfaces; the CData ODBC Driver for Google Analytics enables standards-based access to Google Analytics. This integration uses the Microsoft ADO.NET Provider for ODBC as a bridge between the ODBC Driver and the Active Query Builder objects to build a visual SQL composer.

Connect to Google Analytics as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Use SQL to Interact with Google Analytics

Follow the steps below to create a WinForms visual query builder.

  1. Open Active Query Builder for .NET WinForms.
  2. In the new Windows Forms project go to the "File" menu and click "Connect..."
  3. Under Database Connections, click "Add..."
  4. Set your desired Connection Name (e.g. CData Google Analytics), set Connection Type to "ODBC" and locate your previously configured DSN in the "User/System" DSN dropdown.
  5. Click "OK" to save the new connection.
  6. Back in the Database Connection wizard, select the newly created connection and click "OK."
  7. Click "File" > "New Query" to create a QueryBuilder

You can now build queries visually: Double-click a table in the Columns Pane Area and an entity/relationship diagram is displayed in the Query Building Area. Columns that you select in the diagram are added to the query.