How to Seamlessly Import Google Analytics Data into IBM SPSS Modeler

IBM SPSS Modeler is a powerful data mining and predictive analytics platform that enables organizations to extract valuable insights from their data. By connecting Google Analytics data data to SPSS Modeler via the CData ODBC Driver for Google Analytics, you can leverage real-time access for advanced data mining, predictive modeling, and statistical analysis.

This guide takes you through the steps of connecting IBM SPSS Modeler to Google Analytics data, enabling seamless data import, preparation, and analysis. With the CData ODBC Driver for Google Analytics, you can unlock the full potential of your Google Analytics data data within IBM SPSS Modeler for actionable insights.

Overview

Here is an overview of the steps:

1. CONFIGURE THE ODBC DRIVER: Set up a connection to Google Analytics data in the CData ODBC Driver for Google Analytics by entering the required connection properties.
2. SET UP ODBC CONNECTION IN SPSS MODELER: Establish the ODBC connection within IBM SPSS Modeler by selecting the configured DSN.
3. IMPORT AND PROCESS DATA: Import the Google Analytics data data into SPSS Modeler, then review, filter, transform, and prepare the data for predictive analytics and statistical modeling.

Configure the Google Analytics DSN Using the CData ODBC Driver

To start, configure the DSN (Data Source Name) for Google Analytics data in your system using the CData ODBC Driver. Download and install a 30-day free trial with all the features from here.

Once installed, launch the ODBC Data Source Administrator:

• On Windows: Search for ODBC Data Source Administrator in the Start menu and open the application.
• On Mac: Open Applications, go to Utilities, and select ODBC Manager.
• On Linux: Use the command line to launch ODBC Data Source Administrator or use unixODBC if installed.

Once launched, double-click on the CData Google Analytics data Source and enter the required values to establish a connection:

Google uses the OAuth authentication standard. To access Google APIs on behalf on individual users, you can use the embedded credentials or you can register your own OAuth app.

OAuth also enables you to use a service account to connect on behalf of users in a Google Apps domain. To authenticate with a service account, you will need to register an application to obtain the OAuth JWT values.

In addition to the OAuth values, set Profile to the profile you want to connect to. This can be set to either the Id or website URL for the Profile. If not specified, the first Profile returned will be used.

Setup an ODBC Connection in IBM SPSS Modeler

After configuring the DSN, it's time to connect to it in IBM SPSS Modeler:

• Launch IBM SPSS Modeler, log in, and create a new stream.
• From the Sources palette, locate the Database node, and drag it onto the canvas.
• Double-click the Database node to open the configuration dialog. Select , browse to select the configured DSN, then click OK.
• In the Database dialog, browse to select the table(s) you’d like to import, preview the data, and click OK to finalize.

You are now ready to process and analyze the Google Analytics data data in IBM SPSS Modeler.

Process Data: Filter, Categories, and Model

Once the tables are imported, you can refine, filter, categorize, and model your Google Analytics data data in SPSS Modeler:

• Filtering: Double-click your Database connection, go to the Filter section, and select/deselect fields to focus on relevant data. This improves processing speed and model accuracy.
• Set Data Types and Roles: Categorize your fields and assign roles to each data type by navigating to the Types section.
• Perform a Basic Analysis: Drag and drop the Analysis node next to your Database node, connect them, and click the Play button to run the stream and analyze the data.

You have now performed a simple analysis, enabling SPSS Modeler to process and display insights from your database.

Unlock the Potential of Your Google Analytics Data with CData

With the CData ODBC Driver for Google Analytics, connecting Google Analytics data data to IBM SPSS Modeler is seamless. Start your free trial today and unlock the full potential of your real-time data for advanced analytics and decision-making.