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Visualize Google Search Results in Tableau

The CData ODBC driver for Google Search enables you integrate Google Search results into Tableau dashboards.

The CData ODBC Driver for Google Search enables you to access live Google Search results in business intelligence tools like Tableau. In this article, you will integrate Google Search results into a dashboard that reflects changes to Google Search results in real time.

The CData ODBC drivers offer unmatched performance for interacting with live Google Search results in Tableau due to optimized data processing built into the driver. When you issue complex SQL queries from Tableau to Google Search, the driver pushes supported SQL operations, like filters and aggregations, directly to Google Search and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can visualize and analyze Google Search results using native Tableau data types.

Connect to Google Search as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

To search with a Google custom search engine, you need to set the CustomSearchId and ApiKey connection properties.

To obtain the CustomSearchId property, sign into Google Custom Search Engine and create a new search engine.

To obtain the ApiKey property, you must enable the Custom Search API in the Google API Console.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Add Google Search Results to a Dashboard

  1. Click Connect to Data -> More Servers -> Other Databases (ODBC).
    Select the CData Data Source Name (for example: CData GoogleSearch Source).
  2. In the Database menu, select CData.
  3. In the Table box, enter a table name or click New Custom SQL to enter an SQL query. This article retrieves the VideoSearch table.
  4. Drag the table onto the join area. At this point, you can include multiple tables, leveraging the built-in SQL engine to process complex data requests.
  5. In the Connection menu, select the Live option, so that you skip loading a copy of the data into Tableau and instead work on real-time data. The optimized data processing native to CData ODBC drivers enables unmatched performance in live connectivity.
  6. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  7. Drop the Title column in the Dimensions pane onto the dashboard. When you select dimensions, Tableau builds a query to the driver. The results are grouped based on that dimension. In Tableau, the raw query is automatically modified as you select dimensions and measures.
  8. Drag the ViewCount column in the Measures field onto the Detail and Color buttons. Tableau executes the following query:

    SELECT Title, SUM(ViewCount) FROM VideoSearch GROUP BY Title

    When you select a measure, Tableau executes a command to the driver to calculate a summary function, such as SUM, AVG, etc., on the grouped values. The SQL engine (embedded within the driver) is leveraged to process the aggregation of the data, where needed, providing a seamless experience in Tableau, regardless of the data source.

    To change the summary function, open the ViewCount menu and select the summary you want in the Measure command.

  9. You can create other charts using dimensions and measures to build SQL queries visually:

With the CData ODBC Driver for Google Search, you get live connectivity to your Google Search results, allowing you to build real-time charts, graphs, and more.