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Visualize Magento Data from Tableau

Use the Tableau Desktop business intelligence tool to connect to Magento data.

With CData Drivers for Magento,you can use data access standards to unlock connectivity to business intelligence tools like Tableau. The CData JDBC Driver for Magento allows you to connect from Tableau on Windows and macOS. This article covers how to discover schemas and query Magento data data in real-time.

Connect to Magento in Tableau

Before starting Tableau, make sure you've placed the .jar file in the correct folder:

  • Windows: C:\Program Files\Tableau\Drivers
  • MacOS: ~/Library/Tableau/Drivers

Once your .jar file is in place, establishing a connection is straightforward.

  1. Start Tableau.
  2. Under To a Server, select More.
  3. Select Other Databases (JDBC)
  4. Enter the JDBC connection string in the URL field.
  5. Magento uses the OAuth 1 authentication standard. To connect to the Magento REST API, you will need to obtain values for the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties by registering an app with your Magento system. See the "Getting Started" section in the help documentation for a guide to obtaining the OAuth values and connecting.

    You will also need to provide the URL to your Magento system. The URL depends on whether you are using the Magento REST API as a customer or administrator.

    • Customer: To use Magento as a customer, make sure you have created a customer account in the Magento homepage. To do so, click Account -> Register. You can then set the URL connection property to the endpoint of your Magento system.

    • Administrator: To access Magento as an administrator, set CustomAdminPath instead. This value can be obtained in the Advanced settings in the Admin menu, which can be accessed by selecting System -> Configuration -> Advanced -> Admin -> Admin Base URL.

      If the Use Custom Admin Path setting on this page is set to YES, the value is inside the Custom Admin Path text box; otherwise, set the CustomAdminPath connection property to the default value, which is "admin".

    Built-in Connection String Designer

    For assistance in constructing the JDBC URL, use the connection string designer built into the Magento JDBC Driver. Either double-click the .jar file or execute the .jar file from the command-line.

    From Windows:

    java -jar 'C:\Program Files\CData\CData JDBC Driver for Magento 2019\lib\cdata.jdbc.magento.jar'

    From MacOS:

    java -jar cdata.jdbc.magento.jar

    Fill in the connection properties and copy the connection string to the clipboard.

    When you configure the JDBC URL, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

    The following is a sample URL created in the designer:

    jdbc:magento:OAuthClientId=MyConsumerKey;OAuthClientSecret=MyConsumerSecret;CallbackURL=http://127.0.0.1:33333;Url=https://mymagentohost.com;InitiateOAuth=GETANDREFRESH;
  6. Select Sign in.

Discover Schemas and Query Data

  1. Select CData from the Database pull-down menu.
  2. Select CData from the Schema pull-down menu.
  3. Drag the table onto the join area. You can include multiple tables.
  4. Select Update Now or Automatically Update. Update Now lets you preview the first 10,000 rows of the data source (or enter the number of rows you want to see in the Rows text box). Automatically Update automatically reflects the changes in the preview area.
  5. In the Connection menu, select the Live option, so that you skip loading a copy of the data into Tableau and instead work on real-time data.
  6. Click the tab for your worksheet. Columns are listed as Dimensions and Measures, depending on the data type. The CData Driver discovers data types automatically, allowing you to leverage the powerful data processing and visualization features of Tableau.
  7. Click and drag a field from the Dimensions or Measures area to Rows or Columns. Tableau creates column or row headers.
  8. Select one of the chart types from the Show Me tab. Tableau displays the chart type that you selected.

Using the CData JDBC Driver for Magento with Tableau, you can easily create robust visualizations and reports on Magento data. Download a free, 30-day trial and get started today.