How to Access Marketo Data Using Entity Framework



This article shows how to access Marketo data using an Entity Framework code-first approach. Entity Framework 6 is available in .NET 4.5 and above.

Microsoft Entity Framework serves as an object-relational mapping framework for working with data represented as objects. Although Visual Studio offers the ADO.NET Entity Data Model wizard to automatically generate the Entity Model, this model-first approach may present challenges when your data source undergoes changes or when you require greater control over entity operations. In this article, we will delve into the code-first approach for accessing Marketo data through the CData ADO.NET Provider, providing you with more flexibility and control.

  1. Open Visual Studio and create a new Windows Form Application. This article uses a C# project with .NET 4.5.
  2. Run the command 'Install-Package EntityFramework' in the Package Manger Console in Visual Studio to install the latest release of Entity Framework.
  3. Modify the App.config file in the project to add a reference to the Marketo Entity Framework 6 assembly and the connection string.

    Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

    For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

    For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

    See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

    <configuration> ... <connectionStrings> <add name="MarketoContext" connectionString="Offline=False;Schema=REST;RESTEndpoint=https://311-IFS-929.mktorest.com/rest;OAuthClientId=MyOAuthClientId;OAuthClientSecret=MyOAuthClientSecret;" providerName="System.Data.CData.Marketo" /> </connectionStrings> <entityFramework> <providers> ... <provider invariantName="System.Data.CData.Marketo" type="System.Data.CData.Marketo.MarketoProviderServices, System.Data.CData.Marketo.Entities.EF6" /> </providers> <entityFramework> </configuration> </code>
  4. Add a reference to System.Data.CData.Marketo.Entities.EF6.dll, located in the lib -> 4.0 subfolder in the installation directory.
  5. Build the project at this point to ensure everything is working correctly. Once that's done, you can start coding using Entity Framework.
  6. Add a new .cs file to the project and add a class to it. This will be your database context, and it will extend the DbContext class. In the example, this class is named MarketoContext. The following code example overrides the OnModelCreating method to make the following changes:
    • Remove PluralizingTableNameConvention from the ModelBuilder Conventions.
    • Remove requests to the MigrationHistory table.
    using System.Data.Entity; using System.Data.Entity.Infrastructure; using System.Data.Entity.ModelConfiguration.Conventions; class MarketoContext : DbContext { public MarketoContext() { } protected override void OnModelCreating(DbModelBuilder modelBuilder) { // To remove the requests to the Migration History table Database.SetInitializer<MarketoContext>(null); // To remove the plural names modelBuilder.Conventions.Remove<PluralizingTableNameConvention>(); } }
  7. Create another .cs file and name it after the Marketo entity you are retrieving, for example, Leads. In this file, define both the Entity and the Entity Configuration, which will resemble the example below: using System.Data.Entity.ModelConfiguration; using System.ComponentModel.DataAnnotations.Schema; [System.ComponentModel.DataAnnotations.Schema.Table("Leads")] public class Leads { [System.ComponentModel.DataAnnotations.Key] public System.String Email { get; set; } public System.String AnnualRevenue { get; set; } }
  8. Now that you have created an entity, add the entity to your context class: public DbSet<Leads> Leads { set; get; }
  9. With the context and entity finished, you are now ready to query the data in a separate class. For example: MarketoContext context = new MarketoContext(); context.Configuration.UseDatabaseNullSemantics = true; var query = from line in context.Leads select line;

Ready to get started?

Download a free trial of the Marketo Data Provider to get started:

 Download Now

Learn more:

Marketo Icon Marketo ADO.NET Provider

Rapidly create and deploy powerful .NET applications that integrate with Marketo marketing automation data including Leads, Opportunities, Channels, Campaigns, and more!