Build Interactive Dashboards from Twitter Ads Data in Amazon QuickSight

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CData Connect



Create a virtual MySQL database for Twitter Ads data in CData Connect Cloud and import Twitter Ads data into Amazon QuickSight SPICE to build interactive dashboards.

Amazon QuickSight allows users to build interactive dashboards in the cloud. When paired with CData Connect Cloud, you get cloud-to-cloud access to Twitter Ads data for visualizations, dashboards, and more. This article shows how to create a virtual database for Twitter Ads in Connect Cloud and build dashboards in Amazon QuickSight with access to Twitter Ads data.

CData Connect Cloud provides a pure MySQL, cloud-to-cloud interface for Twitter Ads, allowing you to easily build visualizations from Twitter Ads data in Amazon QuickSight. By importing your Twitter Ads data into the Amazon QuickSight "Super-fast, Parallel, In-memory Calculation Engine" (SPICE), you can leverage the powerful data processing features of the Amazon ecosystem to build responsive dashboards. And with the ability to schedule refreshes of the data stored in SPICE, you control how up-to-date your dashboards are.

Create a Virtual MySQL Database for Twitter Ads Data

CData Connect Cloud uses a straightforward, point-and-click interface to connect to data sources and generate APIs.

  1. Login to Connect Cloud and click Databases.
  2. Select "Twitter Ads" from Available Data Sources.
  3. Enter the necessary authentication properties to connect to Twitter Ads.

    All tables require authentication. You must use OAuth to authenticate with Twitter. OAuth requires the authenticating user to interact with Twitter using the browser. For more information, refer to the OAuth section in the Help documentation.

  4. Click Test Database.
  5. Click Privileges -> Add and add the new user (or an existing user) with the appropriate permissions.

With the virtual database created, you are ready to build visualizations in Amazon QuickSight.

Import Twitter Ads Data into SPICE and Create Interactive Dashboards

The steps below outline creating a new data set based on the virtual Twitter Ads database in Connect Cloud, importing the dataset into SPICE, and building a simple visualization from the data.

  1. Log into Amazon QuickSight and click "Manage data."
  2. Click "New data set," select MySQL as the data source, configure the connection to your Connect Cloud instance, and click "Create data source."
  3. Select a table to visualize (or submit a custom SQL query for your data).
  4. Click "Edit/Preview data" to customize the data set.
  5. Select "Import to SPICE for quicker analytics" and click "Visualize."
  6. Select fields to visualize and a visual type.

Schedule Refreshes for SPICE Data Sets

QuickSight users can schedule refreshes for data sets that are imported into SPICE, ensuring that data being analyzed is only as old as the most recent refresh.

  1. Navigate to the QuickSight home page.
  2. Click "Manage data."
  3. Select the data set you wish to refresh.
  4. Click "Schedule refresh."
  5. Click Create, configure the refresh settings (time zone, repeat frequency, and starting datetime), and click Create.

SQL Access to Twitter Ads Data from Cloud Applications

At this point, you have a direct, cloud-to-cloud connection to Twitter Ads data from your Amazon QuickSight dashboard. You can create new visualizations, build interactive dashboards, and more. For more information on gaining SQL access to data from more than 100 SaaS, Big Data, and NoSQL sources from cloud applications like Amazon QuickSight, refer to our Connect Cloud page.