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Twitter Ads Icon Twitter Ads ODBC Driver

The Twitter Ads ODBC Driver is a powerful tool that allows you to connect with live data from Twitter Ads, directly from any applications that support ODBC connectivity.

Access Twitter Ads data like you would a database - read, write, and update Twitter Ads Accounts, Campaigns, Stats, Tweets, etc. through a standard ODBC Driver interface.

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Use the CData ODBC Driver for Twitter Ads in Microsoft Power Query


You can use the CData Twitter Ads ODBC Driver with Microsoft Power Query. In this article, you will use the ODBC driver to import Twitter Ads data into Microsoft Power Query.

The CData ODBC Driver for Twitter Ads enables you to link to Twitter Ads data in Microsoft Power Query, ensuring that you see any updates. This article details how to use the ODBC driver to import Twitter Ads data into Microsoft Power Query.

Connect to Twitter Ads as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

All tables require authentication. You must use OAuth to authenticate with Twitter. OAuth requires the authenticating user to interact with Twitter using the browser. For more information, refer to the OAuth section in the Help documentation.

Import Twitter Ads Data

Follow the steps below to import Twitter Ads data using standard SQL:

  1. From the ribbon in Excel, click Power Query -> From Other Data Sources -> From ODBC.

  2. Enter the ODBC connection string. Below is a connection string using the default DSN created when you install the driver: Provider=MSDASQL.1;Persist Security Info=False;DSN=CData TwitterAds Source

  3. Enter the SELECT statement to import data with. For example:

    SELECT EntityId, Entity FROM AdStats WHERE Entity = 'ORGANIC_TWEET'

  4. Enter credentials, if required, and click Connect. The results of the query are displayed in the Query Editor Preview. You can combine queries from other data sources or refine the data with Power Query formulas. To load the query to the worksheet, click the Close and Load button.