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How to integrate Metabase with YouTube Analytics Data

Use CData Connect Cloud to connect to live YouTube Analytics data and create an interactive dashboard in Metabase from YouTube Analytics data.

Metabase is an open source data visualization tool that allows users to create interactive dashboards. When paired with CData Connect Cloud, users can easily create visualizations and dashboards linked to live YouTube Analytics data. This article describes how to connect to YouTube Analytics and build a simple visualization using YouTube Analytics data.

CData Connect provides a pure cloud-to-cloud interface for YouTube Analytics, allowing you to easily integrate with live YouTube Analytics data in Metabase — without replicating the data. Connect looks exactly like a SQL Server database to Metabase and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc) directly to YouTube Analytics, leveraging server-side processing to quickly return YouTube Analytics data.

Configure YouTube Analytics Connectivity for Metabase

Connectivity to YouTube Analytics from Metabase is made possible through CData Connect Cloud. To work with YouTube Analytics data from Metabase, we start by creating and configuring a YouTube Analytics connection.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "YouTube Analytics" from the Add Connection panel
  3. YouTube Analytics uses OAuth to authenticate. Click "Sign in" to authenticate with YouTube Analytics.
  4. Navigate to the Permissions tab in the Add YouTube Analytics Connection page and update the User-based permissions.

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

  1. Click on your username at the top right of the Connect Cloud app and click User Profile.
  2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
  3. Give your PAT a name and click Create.
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured, you are ready to connect to YouTube Analytics data from Metabase.

Connect to CData Connect from Metabase

After creating the virtual database, navigate to your Metabase instance. Use the SQL Server interface to connect to Connect Cloud.

  1. Navigate to the administration screen (Settings -> Admin) and click "Add Database" from the "Databases" tab
  2. Configure the connection to Connect Cloud and click "Save"
    • Database type: Select "SQL Server"
    • Name: Name the connection (e.g. "YouTube Analytics (Connect Cloud)")
    • Host:
    • Port: 14333
    • Database name: The name of the connection you just created (e.g. YouTubeAnalytics1)
    • Username: A Connect Cloud username (e.g. [email protected])
    • Password: The PAT for the above Connect Cloud user
    • Click to Use a secure connection (SSL)

Execute YouTube Analytics Data with Metabase

Once you configure the connection to Connect Cloud, you can query YouTube Analytics and build visualizations.

  1. Use the "Write SQL" tool to retrieve the YouTube Analytics data
  2. Write a SQL query based on the YouTube Analytics connection in CData Connect Cloud, e.g.

    SELECT Snippet_Title, ContentDetails_ItemCount FROM Groups
  3. Navigate to the "Visualization" screen, choose a visualization, and configure the visualization

More Information & Free Trial

At this point, you have built a simple visualization from YouTube Analytics data in Metabase. You can continue to work with live YouTube Analytics data in Metabase just like you would any SQL Server database. For more information on creating a live connection to YouTube Analytics (and more than 100 other data sources), visit the Connect Cloud page. Sign up for a free trial and start working with live YouTube Analytics data in Metabase today.