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YouTube Analytics Icon YouTube Analytics ODBC Driver

The YouTube Analytics ODBC Driver is a powerful tool that allows you to connect with live data from YouTube Analytics, directly from any applications that support ODBC connectivity.

Access YouTube Analytics Traffic, Sources, Demographics, Subscribers, etc. through a standard ODBC Driver interface.

Build Dashboards with YouTube Analytics Data in Dundas BI



Create dynamic dashboards and perform analytics based on YouTube Analytics data in Dundas BI.

The CData ODBC Driver for YouTube Analytics enables access to live data from YouTube Analytics under the ODBC standard, allowing you work with YouTube Analytics data in a wide variety of BI, reporting, and ETL tools and directly, using familiar SQL queries. This article shows how to connect to YouTube Analytics data as a generic ODBC Data Provider and create charts, reports, and dashboards based on YouTube Analytics data in Dundas BI.

Connect to YouTube Analytics Data

  1. If you have not already done so, provide values for the required connection properties in the data source name (DSN). You can configure the DSN using the built-in Microsoft ODBC Data Source Administrator. This is also the last step of the driver installation. See the "Getting Started" chapter in the Help documentation for a guide to using the Microsoft ODBC Data Source Administrator to create and configure a DSN.

    YouTube Analytics uses the OAuth authentication standard. You can use the embedded CData OAuth credentials or you can register an application with Google to obtain your own.

    In addition to the OAuth values, to access YouTube Analytics data set ChannelId to the Id of a YouTube channel. You can obtain the channel Id in the advanced account settings for your channel. If not specified, the channel of the currently authenticated user will be used.

    If you want to generate content owner reports, specify the ContentOwnerId property. This is the Id of the copyright holder for content in YouTube's rights management system. The content owner is the person or organization that claims videos and sets their monetization policy.

    When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

  2. Open the Dundas BI interface, open the menu, and click New Data Connector.
  3. Configure the Dundas BI Data Connector:
    • Name the Data Connector.
    • Select "ODBC generic" as the Data Provider.
    • Check the "Use System DSN" checkbox.
    • Select the appropriate System DSN.

Add YouTube Analytics Data to a Dashboard

You are now ready to create a dashboard with YouTube Analytics data.

  1. Navigate to the Home page.
  2. Click Explore Data.
  3. Expand the appropriate Data Connector.
  4. Drag the relevant data from the Connector to the panel.
    • You can select an entire "table" to add, but you may need to remove Measures/Rows from the Metric Set to build an appropriate visualization. Alternatively, you can select only the fields you wish to include in the visualization.
    • With the fields selected, you can add any filters or conditions on the Measures and Rows, further customizing the visualization.
  5. Click Re-visualize from the menu bar and select the appropriate visualization for the data.
  6. Click Add To New Dashboard to add the visualization to a new dashboard.
  7. Configure the dashboard, creating dynamic visualizations of YouTube Analytics data.