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Using Microsoft Query in Excel to Connect to YouTube Analytics

This article uses the CData ODBC driver for YouTube Analytics to import data in Excel with Microsoft Query. This article also demonstrates how to use parameters with Microsoft Query.

The CData ODBC driver for YouTube Analytics uses the standard ODBC interface to link YouTube Analytics data with applications like Microsoft Access and Excel. Follow the steps below to use Microsoft Query to import YouTube Analytics data into a spreadsheet and provide values to a parameterized query from cells in a spreadsheet.

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

YouTube Analytics uses the OAuth authentication standard. You can use the embedded CData OAuth credentials or you can register an application with Google to obtain your own.

In addition to the OAuth values, to access YouTube Analytics data set ChannelId to the Id of a YouTube channel. You can obtain the channel Id in the advanced account settings for your channel. If not specified, the channel of the currently authenticated user will be used.

If you want to generate content owner reports, specify the ContentOwnerId property. This is the Id of the copyright holder for content in YouTube's rights management system. The content owner is the person or organization that claims videos and sets their monetization policy.

You can then work with live YouTube Analytics data in Excel.

  1. In Excel, open the Data tab and choose From Other Sources -> From Microsoft Query.
  2. Choose the YouTubeAnalytics DSN. Select the option to use Query Wizard to create/edit queries.
  3. In the Query Wizard, expand the node for the table you would like to import into your spreadsheet. Select the columns you want to import and click the arrow to add them to your query. Alternatively, select the table name to add all columns for that table.
  4. The Filter Data page allows you to specify criteria. For example, you can limit results by setting a date range.
  5. If you want to use parameters in your query, select the option to edit the query in Microsoft Query.
  6. To set a parameter in the query, you will need to modify the SQL statement directly. To do this, click the SQL button in the Query Editor. If you set filter criteria earlier, you should have a WHERE clause already in the query.

    To use a parameter, use a "?" character as the wildcard character for a field's value in the WHERE clause. For example, if you are importing the Groups, you can set "Mine=?".

  7. Close the SQL dialog when you are finished editing the SQL statement. You will be prompted to enter a parameter value. In the next step, you will select a cell to provide this value. So, leave the box in the dialog blank.
  8. Close Microsoft Query. The Import Data dialog is displayed. Enter a cell where results should be imported.

  9. Close the Import Data dialog. You will be prompted to enter a parameter value. Click the button next to the parameter box to select a cell. Select the option to automatically refresh the spreadsheet when the value changes.
The data is now imported into Excel. When you change the value in cell B1, the data will be filtered by the specified search criteria.