CData Brand Guidelines: Graphic Elements

Type & Layout

Grid:

Use a simple grid with consistent margins and uniform gutters—6, 8, or 12 columns usually works.

Grid

Gradients

Gradients:

Gradients add depth and emphasis while maintaining balance. They anchor to a primary neutral and introduce warmth, energy, or tonal variation.

Clarity x Gray 1

Clarity x Agility

Clarity x Balance

Depth x Resolve


Brackets

Construction:

Brackets are built from modular parts (corners, segments, and end caps) with consistent thickness and geometry. They can scale and extend while keeping the same construction logic across every use.

CData brackets

Use cases:

Use to frame key content, highlight key words/phrases, and group related secondary content.

CData brackets CData brackets
Composition Frame
CData brackets
Text Highlight
CData brackets
Content Group

Color use

These are the approved color combinations for composition frame brackets

Misuse

CData brackets
Do not misalign brackets
CData brackets
Do not over- or under-scale brackets
CData brackets
Do not combine with other bracket types

Data visualization

Style direction

CData data visualizations use abstract nodes, pathways, and containers to show how systems connect, flow, and scale. They explain complexity without diagramming implementation details.

Abstract, not illustrative:

Conveys relationships, not screenshots or schematics

Modular components:

Nodes, lines, brackets, and fields recombine across use cases

Hierarchy-first:

Primary connections are emphasized through scale, color, and position

Brand-forward:

Uses CData color, brackets, and whitespace to stay ownable

Components

Only these elements should be used. Complexity comes from composition, not adding new shapes.

Nodes
Nodes
Connections
Connections
Containers
Containers
Anchors
Anchors

Example

Component example

Iconography

Font Awesome Sharp Regular

CData's iconography is used to aid navigation, signal actions, communicate system status, and support messaging with clarity.

Example

Iconography