CData Brand Guidelines Our Product Suite

Our product suite

CData is a multi-product brand. Each product is purpose-built to solve your unique data connectivity and integration challenges and use cases.

Product names

Each product is expressed as a pronoun (proper name). Full product names should always be used in the first reference in each section of all communications. In secondary or tertiary references, 'CData' may be omitted.

Example

CData Sync is a powerful data integration tool that allows organizations to easily replicate and move data. Sync offers flexible ETL, ELT, and reverse ETL solutions that support seamless data connectivity across hundreds of sources and destinations.

CData product naming convention do's and don'ts

Don't:
  • We don't use dashes, periods, commas, or other punctuation marks within the spelling of the product name.
    e.g. CData-Drivers
  • We don't use apostrophes within the name to denote that the product is from CData.
    e.g. CData's Drivers

Product description

CData Connect AI is the first managed MCP platform built for enterprise AI. It delivers live, governed access to 350+ data sources—databases, SaaS apps, ERPs, and APIs—through a standardized relational interface. It closes three critical gaps: Connectivity with real-time, in-place data access and full read/write capabilities; Context through semantic intelligence so AI understands your business terms and data relationships; and Control via passthrough authentication, audit trails, and policy enforcement. The result is AI that can act on your enterprise data—securely, accurately, and at scale..

CData Connect AI naming conventions

Use the full name 'CData Connect AI' on the first mention in each section of content; afterward, use 'Connect AI.'

Correct
  • CData Connect AI
  • Connect AI
Incorrect
  • CData's Connect AI
  • CData Connect-Cloud
  • CData Cloud Connect
  • CData Cloud Connector

Product description

Connect AI Embed: With CData Connect AI Embed, software providers can ship enterprise-grade integrations ready-built for their AI features and agents. With access to 350+ data sources, white-labeled in your product, you can provide connectivity to all your customers' data—databases, SaaS apps, ERPs, and APIs. Connect AI Embed closes three critical gaps: Connectivity with live, in-place data access and full read/write capabilities; Context through semantic intelligence; and Control via passthrough authentication and audit trails. Ship integrations without the overhead and risk that stop your customers from getting value from your AI features.

CData Connect AI Embed naming conventions

Use the full name 'CData Connect AI Embed' on the first mention in each section of content; afterward, use 'Connect AI Embed.'

Correct
  • CData Connect AI Embed
  • Connect AI Embed
Incorrect
  • CData's Connect AI Embed
  • CData Connect AI

Product description

CData Sync is data replication software that enables data engineers and administrators to quickly and securely build and manage data pipelines across systems, on-premises or in the cloud. Sync offers predictable, scalable pricing based on connections, rather than data volume. Sync stands out in the market through deeper, more flexible connectors than other vendors, particularly with complex, customized tools like Workday and Jira.

CData Sync naming conventions

Use the full name 'CData Sync' on the first mention in each section of content; afterward, use 'Sync.'

Correct
  • CData Sync
  • Sync
Incorrect
  • CData's Sync
  • CData Synch
  • CData sync

Product description

CData Drivers are connectors that allow data experts, analysts, developers, and IT teams to easily connect live cloud and on-premises SaaS, big data, NoSQL, and flat file data sources to BI & analytics tools, custom applications, enterprise applications, ETL tools, and other data frameworks. Each connector is custom engineered to the data source, not just a generic API connector. CData Drivers deliver superior performance with query processing and intelligent pushdown features that deliver data from over 300 sources and systems.

CData Drivers naming conventions

Always use the full name 'CData Drivers' when referring to our drivers and connectors.

When referring to our full driver offering, use 'CData Drivers.'

When referring to the name of a particular driver without calling out the technology (ODBC, JDBC, etc.), use 'CData' in front of the connection product, followed by 'Driver', 'Add-In', or 'Connector', depending on the connection product's naming conventions.

  • Ex. CData Workday Driver
  • Ex. CData Tableau Connector

When calling out the specific technology behind a driver, use 'CData' in front, the name of the technology, followed by 'Driver for' and the name of the connection product.

  • Ex. CData JDBC Driver for Salesforce
  • Ex. CData ADO.NET Provider for Salesforce
Correct
  • CData Drivers
  • CData Drivers & Connectors
  • CData Workday Driver
  • CData Tableau Connector
  • CData ODBC Driver for Salesforce
  • CData Salesforce ODBC Driver
Incorrect
  • CData's Drivers
  • CData drivers
  • CData's Workday driver
  • CData Workday driver
  • CData ODBC Salesforce Driver
  • ODBC Salesforce Driver by CData

Product description

CData DBAmp is real-time, bidirectional Salesforce/SQL Server integration software that allows data engineers full customizable data manipulation between Salesforce and SQL Server. Unlike broader data replication and integration tools, DBAmp enables users to interact with Salesforce data as if that data were in SQL Server, allowing them to read from and write to Salesforce directly from SQL Server. This direct, flexible access simplifies data backup and synchronization. DBAmp also integrates with SQL Server Integration Services (SSIS) and SQL Server Reporting Services (SSRS), enabling the building of complex reports and analytics using Salesforce data.

CData DBAmp naming conventions

Use the full name 'CData DBAmp' on the first mention in each section of content; afterward, use 'DBAmp.'

Correct
  • CData DBAmp
  • DBAmp
Incorrect
  • CData's DBAmp
  • CData Dbamp
  • CData DBamp
  • CData dbamp
  • forceAmp

Product description

CData Arc is a B2B gateway and integration offering that enables software developers, IT professionals, and EDI analysts to automate B2B transactions. Arc enables organizations to improve relationships with trading partners and create better customer experiences. The drag-and-drop visual development model which avoids the need for complicated rulesets to execute B2B transactions. Unlike third-party EDI service providers, Arc provides business' control over mission-critical processes, scalability, and cost predictability. Arc provides improved time to value, native API connectivity, EDI processing, and more — all with world-class support and documentation.

CData Arc naming conventions

Use the full name 'CData Arc' on the first mention in each section of content; afterward, use 'Arc.'

Correct
  • CData Arc
  • Arc
Incorrect
  • CData's Arc
  • CData arc
  • CData Ark
  • CData Arch