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CData ODBC Driver for Google Analytics を使って、SAS からリアルタイムGoogle Analytics 連携レポートや分析を実施

CData ODBC Driver for Google Analytics を使って、SAS からGoogle Analytics データを連携利用。

SAS は、高度なアナリティクス、BI、データ管理、予測分析のためのソフトウェアです。SAS とCData ODBC Driver for Google Analytics を合わせて使うことで、SAS からリアルタイムGoogle Analytics data へのアクセスが可能になります。本記事では、SAS でGoogle Analytics のライブラリを作成し、データベースのようにデータを扱い、レポートを作成します。

The CData ODBC Driver offers unmatched performance for interacting with live Google Analytics data in SAS due to optimized data processing built into the driver. When you issue complex SQL queries from SAS to Google Analytics, the driver pushes supported SQL operations, like filters and aggregations, directly to Google Analytics and utilizes the embedded SQL engine to process unsupported operations (often SQL functions and JOIN operations) client-side. With built-in dynamic metadata querying, you can easily visualize and analyze Google Analytics data in SAS.

※製品について詳しい情報をご希望の方は以下からお進みください。

Connect to Google Analytics as an ODBC Data Source

Information for connecting to Google Analytics follows, along with different instructions for configuring a DSN in Windows and Linux environments (the ODBC Driver for Google Analytics must be installed on the machine hosting the SAS System).

OAuth 認証標準を使用してGoogle Analytics に接続します。ユーザーアカウントまたはサービスアカウントで認証できます。組織全体のアクセススコープを本製品に許可するには、サービスアカウントが必要です。下記で説明するとおり、本製品はこれらの認証フローをサポートします。

ユーザー資格情報の接続プロパティを設定せずに接続できます。次を設定して、接続してください。 Profile:接続するGoogle アナリティクスのプロファイル、またはビューに設定。この値はProfiles テーブルから取得できます。指定しない場合は、初めに返されたプロファイルが使われます。接続すると、本製品はデフォルトブラウザでOAuth エンドポイントを開きます。ログインして、アプリケーションにアクセス許可を与えます。本製品がOAuth プロセスを完了します。他のOAuth 認証フローについては、ヘルプドキュメントの「OAuth 認証の使用」を参照してください。

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Windows

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Linux

If you are installing the CData ODBC Driver for Google Analytics in a Linux environment, the driver installation predefines a system DSN. You can modify the DSN by editing the system data sources file (/etc/odbc.ini) and defining the required connection properties.

/etc/odbc.ini

[CData GoogleAnalytics Sys] Driver = CData ODBC Driver for Google Analytics Description = My Description Profile = MyProfile

For specific information on using these configuration files, please refer to the help documentation (installed and found online).

Create a Google Analytics Library in SAS

Connect to Google Analytics in SAS by adding a library based on the CData ODBC Driver for Google Analytics.

  1. Open SAS and expand Libraries in the Explorer pane.
  2. In the Active Libraries window, right-click and select New.
  3. Name your library (odbclib), select ODBC as the Engine, and click to Enable at startup (if you want the library to persist between sessions).
  4. Set Data Source to the DSN you previously configured and click OK.

Create a View from a Google Analytics Query

SAS natively supports querying data either using a low-code, point-and-click Query tool or programmatically with PROC SQL and a custom SQL query. When you create a View in SAS, the defining query is executed each time the view is queried. This means that you always query live Google Analytics data for reports, charts, and analytics.

Using the Query Tool

  1. In SAS, click Tools -> Query
  2. Select the table sources and the table(s) you wish to pull data from. Then, click OK.
  3. Select columns and right-click to add filtering, ordering, grouping, etc.
  4. Create a local view to contain the query results by right-clicking the SQL Query Tool window, selecting Show Query, and clicking Create View. Name the View and click OK.

Using PROC SQL

  1. In SAS, navigate to the Editor window.
  2. Use PROC SQL to query the data and create a local view.
    NOTE: This procedure creates a view in the Work library. You can optionally specify a library in the create view statement.
    proc sql;
      create view traffic_view as
      select 
        browser, 
        sessions 
      from 
        odbclib.traffic 
      where 
        Transactions = '0';
    quit;
    
  3. Click Run -> Submit to execute the query and create a local view.

Report On or Visualize Google Analytics Data in SAS

With a local view created, you can report, visualize, or otherwise analyze Google Analytics data using the powerful SAS features. Print a simple report using PROC PRINT and create a basic graph based on the data using PROC GCHART.

Print an HTML Report

  1. In SAS, navigate to the Editor window.
  2. Use PROC PRINT to print an HTML report for the Google Analytics Traffic data.
    proc print data=traffic;
      title "Google Analytics Traffic Data";
    run;
    

Print a Chart

  1. In SAS, navigate to the Editor window.
  2. Use PROC GCHART to create a chart for the Traffic data.
    proc gchart data=traffic;
      pie browser / sumvar=sessions
          value=arrow
          percent=arrow
          noheading
          percent=inside plabel=(height=12pt)
          slice=inside value=none
          name='TrafficChart';
    run;
    
 
 
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