Transfer Data from Excel to Google Ad Manager

Ready to get started?

Download a free trial of the Excel Add-In for DoubleClick (DFP) to get started:

 Download Now

Learn more:

DoubleClick For Publishers Icon Excel Add-In for DoubleClick (DFP)

The DoubleClick Excel Add-In is a powerful tool that allows you to connect with live data from DoubleClick For Publishers, directly from Microsoft Excel.

Use Excel to access all kinds of real-time performance and analysis data. Perfect for mass imports / exports / updates, and Excel based data analysis!

This article explains how to transfer data from Excel to Google Ad Manager using the Excel Add-In for Google Ad Manager.

The CData Excel Add-In for Google Ad Manager enables you to edit and save Google Ad Manager data directly from Excel. This article explains how to transfer data from Excel to Google Ad Manager. This technique is useful if you want to work on Google Ad Manager data in Excel and update changes, or if you have a whole spreadsheet you want to import into Google Ad Manager. In this example, you will use the Orders table; however, the same process will work for any table that can be retrieved by the CData Excel Add-In.

Establish a Connection

If you have not already done so, create a new Google Ad Manager connection by clicking From Google Ad Manager on the ribbon.

Google Ads Manager uses the OAuth authentication standard. You can authorize the data provider to access Google Ads Manager as an individual user or with a service account that you create in the Google APIs Console. See the Getting Started section in the data provider help documentation for an authentication guide.

Retrieve Data from Google Ad Manager

To insert data into Google Ad Manager, you will first need to retrieve data from the Google Ad Manager table you want to add to. This links the Excel spreadsheet to the Google Ad Manager table selected: After you retrieve data, any changes you make to the data are highlighted in red.

  1. Click the From Google Ad Manager button on the CData ribbon. The Data Selection wizard is displayed.
  2. In the Table or View menu, select the Orders table.
  3. In the Maximum Rows menu, select the number of rows you want to retrieve. If you want to insert rows, you need to retrieve only one row. The Query box will then display the SQL query that corresponds to your request.
  4. In the Sheet Name box, enter the name for the sheet that will be populated. By default the add-in will create a new sheet with the name of the table.

Insert Rows to Google Ad Manager

After retrieving data, you can add data from an existing spreadsheet in Excel.

  1. In a cell after the last row, enter a formula referencing the corresponding cell from the other spreadsheet; for example, =MyOrdersSheetInExcel!A1.
  2. After using a formula to reference the cells you want to add to Google Ad Manager, select the cells that you are inserting data into and drag the formula down as far as needed. The referenced values you want to add will be displayed on the Orders sheet.
  3. Highlight the rows you want to insert and click the Update Rows button.

As each row is inserted, the Id value will appear in the Id column and the row's text will change to black, indicating that the record has been inserted.