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The Marketo ODBC Driver is a powerful tool that allows you to connect with live Marketo data, directly from any applications that support ODBC connectivity.

Access Marketo like you would a database - read, write, and update Leads, Opportunities, Channels, Campaigns, etc. through a standard ODBC Driver interface.

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Viewing Marketo Data in RAD Studio Data Explorer


How to view Marketo data in RAD Studio Data Explorer using the CData ODBC Driver for Marketo.

Embarcadero RAD Studio provides a development environment for Delphi and C++Builder applications. With the CData ODBC Driver for Marketo, you gain access to live Marketo data within RAD Studio, abstracting the data into tables, views, and stored procedures that can be used to both retrieve and update Marketo data. This article will walk through connecting to Marketo using the Data Explorer.

Configure a Connection to Marketo

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Both the REST and SOAP APIs are supported and can be chosen by using the Schema property.

For the REST API: The OAuthClientId, OAuthClientSecret, and RESTEndpoint properties, under the OAuth and REST Connection sections, must be set to valid Marketo user credentials.

For the SOAP API: The UserId, EncryptionKey, and SOAPEndpoint properties, under the SOAP Connection section, must be set to valid Marketo user credentials.

See the "Getting Started" chapter of the help documentation for a guide to obtaining these values.

Connecting to Marketo Data Using Data Explorer

You can create a simple application for displaying Marketo data by utilizing the CData FireDAC Components for Marketo and a new VCL Forms Application:

  1. Open the Data Explorer in RAD Studio and expand FireDAC.
  2. Right-click the ODBC Data Source node in the Data Explorer.
  3. Click Add New Connection.
  4. Enter a name for the connection.
  5. In the FireDAC Connection Editor that appears, set the DataSource property to the name of the ODBC DSN for Marketo.
  6. Back in the Data Explorer, expand the tables for the connection.

  7. Create a new VCL Forms application and drag a table (for example: Leads) onto the form.

  8. Select the LeadsTable object on the form and set the Active property to true.

  9. Right-click on the object, bind visually, and link everything (*) to a new control (TStringGrid).

  10. Arrange the TStringGrid on the form and run the application to see the Leads data.