How to create an RPA flow for Salesforce Marketing Data in UiPath Studio



Use the Salesforce Marketing ODBC Driver to create workflows that access real-time Salesforce Marketing data without any coding.

UiPath is a Robotic Process Automation (RPA) platform with rich features and an easy-to-use UI that enables non-developers to create process automation. By using UiPath Studio, you can build an RPA program just like drawing a diagram. With the CData ODBC Driver for Salesforce Marketing Cloud, users can embed Salesforce Marketing data in the workflow.

This article walks through using the Salesforce Marketing ODBC Driver in UiPath Studio to create an RPA program that accesses Salesforce Marketing data.

Configure the Connection to Salesforce Marketing

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

Authenticating to the Salesforce Marketing Cloud APIs

Set the User and Password to your login credentials, or to the credentials for a sandbox user if you are connecting to a sandbox account.

Connecting to the Salesforce Marketing Cloud APIs

By default, the data provider connects to production environments. Set UseSandbox to true to use a Salesforce Marketing Cloud sandbox account.

The default Instance is s7 of the Web Services API; however, if you use a different instance, you can set Instance.

Connect UiPath Studio to Salesforce Marketing Data

Now you are ready to use Salesforce Marketing data ODBC DSN in UiPath Studio with the following steps.

  1. From the Start page, click Blank to create a New Project.
  2. Click Manage Packages then search for and install UiPath.Database.Activities.
  3. Navigate to the Activities and drop a Flowchart (Workflow -> Flowchart -> Flowchart) onto the process.
  4. Drop a database Connect activity (App Integration -> Datbase -> Connect) after the Start activity.
  5. Double-click the Connect activity and configure the Connection.
    1. Click the Connection Wizard
    2. Select "Microsoft ODBC Data Source"
    3. In Connection Properties, select your DSN (CData SFMarketingCloud Source) and click OK
  6. To store Connection info, create a variable and bind to Output in the Properties section. Choose DatabaseConnection in Output.

Create an Execute Query Activity

With the connection configured, we are ready to query Salesforce Marketing data in our RPA.

  1. From the Activities navigation, select Execute Query and drop it on the Flowchart.
  2. Double-click the Execute Query activity and set the properties as follows:
    • ExistingDbConnection: Your Connection variable
    • Sql: SELECT statement like SELECT Id, Status FROM Subscriber
    • DataTable: Create and use a variable with the Type System.Data.DataTable

Create Write CSV Activity

With the Connection and Execute Query activities configured, we are ready to add a Write CSV activity to the Flowchart to replicate the Salesforce Marketing data.

  1. From the Activities navigation, select Write CSV and drop it after the Execute Query activity.
  2. Double-click the Write CSV activity and set the properties as follows:
    • FilePath: Set to a file (new or existing) on disk (i.e.: C:\UiPath[id]-data.csv
    • DataTable: Set to the DataTable variable you created earlier

Connect the Activities and Run the Flowchart

If they are not already connected, connect each Activity that you created to complete the RPA project for extracting Salesforce Marketing data and exporting it to CSV.

Click Run to extract Salesforce Marketing data and create a CSV file.

In this article, we used the CData ODBC Driver for Salesforce Marketing Cloud to create an automation flow that accesses Salesforce Marketing data in UiPath Studio. Download a free, 30-day trial of the ODBC Driver and start working with live Salesforce Marketing data in UiPath Studio today!

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Salesforce Marketing Cloud Icon Salesforce Marketing ODBC Driver

The Salesforce Marketing Cloud ODBC Driver is a powerful tool that allows you to connect with live Salesforce Marketing Cloud, directly from any applications that support ODBC connectivity.

Access Salesforce Marketing Cloud like you would a database - read, write, and update Accounts, Emails, Lists, Subscribers, etc. through a standard ODBC Driver interface.