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How to integrate Metabase with Snapchat Ads Data

Use CData Connect Cloud to connect to live Snapchat Ads data and create an interactive dashboard in Metabase from Snapchat Ads data.

Metabase is an open source data visualization tool that allows users to create interactive dashboards. When paired with CData Connect Cloud, users can easily create visualizations and dashboards linked to live Snapchat Ads data. This article describes how to connect to Snapchat Ads and build a simple visualization using Snapchat Ads data.

CData Connect provides a pure cloud-to-cloud interface for Snapchat Ads, allowing you to easily integrate with live Snapchat Ads data in Metabase — without replicating the data. Connect looks exactly like a SQL Server database to Metabase and uses optimized data processing out of the box to push all supported SQL operations (filters, JOINs, etc) directly to Snapchat Ads, leveraging server-side processing to quickly return Snapchat Ads data.

Configure Snapchat Ads Connectivity for Metabase

Connectivity to Snapchat Ads from Metabase is made possible through CData Connect Cloud. To work with Snapchat Ads data from Metabase, we start by creating and configuring a Snapchat Ads connection.

  1. Log into Connect Cloud, click Connections and click Add Connection
  2. Select "Snapchat Ads" from the Add Connection panel
  3. Enter the necessary authentication properties to connect to Snapchat Ads.

    You will need to create an OAuth application to connect to Snapchat Ads. See the online Help documentation for an authentication guide.

    Additionally, you can optionally set AccountId to provide a default Account ID (meaning it won't need to be manually provided in the WHERE clause). If the AccountId is not specified, the first account in the Accounts view is used.

  4. Click Create & Test
  5. Navigate to the Permissions tab in the Add Snapchat Ads Connection page and update the User-based permissions.

Add a Personal Access Token

If you are connecting from a service, application, platform, or framework that does not support OAuth authentication, you can create a Personal Access Token (PAT) to use for authentication. Best practices would dictate that you create a separate PAT for each service, to maintain granularity of access.

  1. Click on your username at the top right of the Connect Cloud app and click User Profile.
  2. On the User Profile page, scroll down to the Personal Access Tokens section and click Create PAT.
  3. Give your PAT a name and click Create.
  4. The personal access token is only visible at creation, so be sure to copy it and store it securely for future use.

With the connection configured, you are ready to connect to Snapchat Ads data from Metabase.

Connect to CData Connect from Metabase

After creating the virtual database, navigate to your Metabase instance. Use the SQL Server interface to connect to Connect Cloud.

  1. Navigate to the administration screen (Settings -> Admin) and click "Add Database" from the "Databases" tab
  2. Configure the connection to Connect Cloud and click "Save"
    • Database type: Select "SQL Server"
    • Name: Name the connection (e.g. "Snapchat Ads (Connect Cloud)")
    • Host:
    • Port: 14333
    • Database name: The name of the connection you just created (e.g. SnapchatAds1)
    • Username: A Connect Cloud username (e.g.
    • Password: The PAT for the above Connect Cloud user
    • Click to Use a secure connection (SSL)

Execute Snapchat Ads Data with Metabase

Once you configure the connection to Connect Cloud, you can query Snapchat Ads and build visualizations.

  1. Use the "Write SQL" tool to retrieve the Snapchat Ads data
  2. Write a SQL query based on the Snapchat Ads connection in CData Connect Cloud, e.g.

    SELECT AccountId, Name FROM Campaigns WHERE Id = '123'
  3. Navigate to the "Visualization" screen, choose a visualization, and configure the visualization

More Information & Free Trial

At this point, you have built a simple visualization from Snapchat Ads data in Metabase. You can continue to work with live Snapchat Ads data in Metabase just like you would any SQL Server database. For more information on creating a live connection to Snapchat Ads (and more than 100 other data sources), visit the Connect Cloud page. Sign up for a free trial and start working with live Snapchat Ads data in Metabase today.