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The Twitter ODBC Driver is a powerful tool that allows you to connect with live data from Twitter, directly from any applications that support ODBC connectivity.

With the Twitter ODBC Driver accessing live Tweets, Followers, Messages, Searches, etc. is as easy as querying a database.

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Import and Visualize Twitter Data in Power View


Create data visualizations based on Twitter data in Excel.

You can use the built-in ODBC support in Excel to rapidly create Power View reports featuring Twitter data. This article shows how to use the Data Connection Wizard, accessible from the Data ribbon, to import Twitter data into a Power View report.

Connect to Twitter as an ODBC Data Source

If you have not already, first specify connection properties in an ODBC DSN (data source name). This is the last step of the driver installation. You can use the Microsoft ODBC Data Source Administrator to create and configure ODBC DSNs.

All tables require authentication. You can connect using your User and Password or OAuth. To authenticate using OAuth, you can use the embedded OAuthClientId, OAuthClientSecret, and CallbackURL or you can register an app to obtain your own.

If you intend to communicate with Twitter only as the currently authenticated user, then you can obtain the OAuthAccessToken and OAuthAccessTokenSecret directly by registering an app.

See the Getting Started chapter in the help documentation for a guide to using OAuth.

When you configure the DSN, you may also want to set the Max Rows connection property. This will limit the number of rows returned, which is especially helpful for improving performance when designing reports and visualizations.

Connect with the Data Connection Wizard

Follow the steps below to connect to the DSN from the Data Connection Wizard in Excel.

  1. On the Data tab, click From Other Sources -> From Data Connection Wizard.
  2. In the Data Connection Wizard, select the ODBC DSN option.
  3. Select the ODBC DSN for Twitter from the list.

  4. Select the tables you want to work with.

    If you want to import multiple tables, deselect the "Connect to a specific table" option. After you connect to the data source, you can select multiple tables: After you click Finish to close the Data Connection Wizard, select the "Enable selection of multiple tables" option in the Select Table dialog.

  5. In the Import Data dialog, select the destination for your data. For example, select the Table option and the Existing worksheet option. Then click the cell in your worksheet where results should be output.
  6. Click Insert -> Power View to create a new Power View report.

Create a Table

Tables are the starting point for charts and other representations of your data. To create a table, select a column in the field list. You can also drag and drop table names and column names onto the view.

Create Data Visualizations

On the Design tab, you can change tables into charts and other visualizations.