Analyze Web Traffic for Closed Won Opportunities

Explore how your closed won opportunities break down by product line, industry, and transaction type (new logo or expansion). Then identify related web traffic patterns for a specific segment of closed won opportunities.

Goal:

Get a summary of your total closed won opportunities from a recent time period.

What total deals have we closed in the past month?
Goal:

Drill into recent closed won opportunities for a particular product line or SKU.

What specific deals related to our ‘ABC’ product line have closed in the last month?
Goal:

Understand the distribution of closed won business for a particular product line or SKU across defining attributes like transaction type (new logo vs expansion) and industry.

Can you provide a percentage breakdown of new logos versus expansions or renewals, and categorize this by industry?
Goal:

Explore the web traffic of a specific segment of closed won opportunities.

Where are new logo customers from the technology and professional services sectors coming from?
Goal:

Get the list of top 10 webpages visited by a specific segment of closed won opportunities.

What URLs represent the top 10 most visited pages by our top technology customers?

Teams:

Marketing

Sources:

Google Analytics Salesforce

Watch:

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