Campaign ROI and Attribution Analysis

Provides comprehensive measurement of marketing campaign effectiveness by connecting spend data with revenue outcomes and attribution across multiple channels. Enables data-driven budget allocation decisions and demonstrates marketing's direct impact on pipeline and closed revenue.

QUERY:

What was our total marketing spend across [CHANNEL_1], [CHANNEL_2], and [PLATFORM] last [TIME_PERIOD]?

Goal: Track total marketing investment across multiple channels to establish baseline spend for ROI calculations.

QUERY:

How does that compare to [CRM_SYSTEM] closed-won revenue?

Goal: Measure direct return on marketing investment by comparing spend to actual revenue generated.

QUERY:

Which campaigns influenced the most opportunities across [MARKETING_PLATFORM] and [CRM_SYSTEM]?

Goal: Identify highest-performing campaigns for attribution analysis and future investment prioritization.

QUERY:

What if we reallocated [PERCENTAGE]% of [SOURCE_CHANNEL] spend to [TARGET_CHANNEL] --- what pipeline shift would that create by [SEGMENT]?

Goal: Model budget reallocation scenarios to optimize channel mix and maximize pipeline generation efficiency.

Teams:

Executive Leadership Marketing Sales

Sources:

Google Ads HubSpot LinkedIn Ads Salesforce

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