Community Developer Advocate Identification

Identifies long-term, satisfied customers from lower revenue segments who can serve as authentic community advocates for developer marketing initiatives. Focuses on technical practitioners building applications rather than integration specialists, providing comprehensive contact information and engagement strategies.

QUERY:

Find customers in Salesforce that have been [REVENUE_THRESHOLD] customers for more than [TIME_PERIOD]. Focus on [PRODUCT_CATEGORIES] deals being used by [TARGET_PERSONA]. Rank them by perceived customer satisfaction using account health scores, renewal rates, and sentiment analysis of emails/notes in their records.

Goal: Identify long-term, lower-revenue customers using specific technical products and rank them by satisfaction indicators to find potential advocates.

QUERY:

Create a contact list from the identified customers, prioritizing those who are building applications rather than integrating with BI, reporting, ETL tools, or other enterprise integration platforms. Include contact details and role information for decision-makers and technical practitioners.

Goal: Build a targeted contact list prioritizing hands-on application developers over integration specialists to ensure authentic advocacy.

QUERY:

For each contact in the list, create a [CALL_DURATION] call brief that would prepare anyone at [COMPANY_NAME] to have a productive conversation about joining our developer advocate program. Include customer background, technical usage patterns, satisfaction indicators, and suggested talking points.

Goal: Prepare comprehensive conversation guides that enable effective advocate recruitment discussions with identified prospects.

QUERY:

Cross-reference the contact email addresses and names with LinkedIn, Reddit, GitHub, and popular developer blogging sites (Medium, Dev.to, etc.). Rank them by activity level, community engagement, and content creation to identify those with existing influence in developer communities.

Goal: Validate advocate potential by assessing public developer community engagement and thought leadership across multiple platforms.

Teams:

Customer Success Developer Marketing

Sources:

Dynamics 365 HubSpot Pipedrive Salesforce Zoho CRM

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