Connect Salesforce Marketing Cloud to Tableau - Your Data. Instant Insights. Everywhere.
Drive faster decisions with live Salesforce Marketing data in Tableau.
Certified Data Connectivity
Why CData for Salesforce Marketing Tableau Data Connectivity
Empower your teams to make faster, data-driven decisions with live access to Salesforce Marketing — no ETL, no code. Reduce integration overhead, streamline analytics, and extend insights across your organization with high-performance SQL-based connectivity.
Comprehensive Salesforce Marketing Data Access and Discovery
Make Salesforce Marketing Data Tableau-Ready Instantly
Many SaaS and NoSQL sources don't support SQL-like queries, often requiring complex transformation before use in Tableau. The Salesforce Marketing Connector simplifies this by exposing rich metadata for automated data discovery, with intelligent row scanning, type detection, and relationship mapping. It also supports unstructured data, letting you explore your Salesforce Marketing data natively within Tableau's familiar interface—no prep work required.
Powerful Query Capabilities With Native SQL Support
The CData connector enables you to interact with Salesforce Marketing using standard SQL—the language Tableau speaks natively. Whether you're using Tableau's visual query builder or writing Custom SQL, the connector translates your queries to retrieve real-time data from Salesforce Marketing. With comprehensive ANSI-92 SQL support including filtering, GROUP BY, JOINs, and aggregations, you can perform complex analytical queries even in Live Connection mode, joining Salesforce Marketing data with other data sources seamlessly.
Tableau
Salesforce Marketing Connected Everywhere in Tableau
Cloud-based Salesforce Marketing Analytics & Reporting with Tableau Cloud
Connect directly to Salesforce Marketing from Tableau Cloud using CData Connect AI. Create workbooks, build dashboards, and schedule automatic data refreshes—all without on-premises infrastructure. CData Connect AI seamlessly integrates with Tableau Cloud's native capabilities while maintaining the security and governance your organization requires. Learn more: build Salesforce Marketing visualizations with Tableau Cloud.
Native Tableau Desktop & Tableau Server Integration
CData Tableau Connector enable seamless collaboration between Salesforce Marketing, Tableau Desktop and Tableau Server. As Tableau-certified connectors, they provides optimal performance and reliability for enterprise deployments. Available for both Windows and Mac, the connector appears directly in Tableau's native connector gallery for streamlined access to your Salesforce Marketing data.
Learn more:
Publish Connected Salesforce Marketing Reports via Tableau Bridge
Use the CData ODBC/JDBC Driver for Salesforce Marketing to connect from Tableau Desktop, then publish your workbooks and data sources to Tableau Cloud. Our Salesforce Marketing drivers support both Windows and macOS, ensuring consistent connectivity regardless of your platform. Unlike third-party Tableau connectors, ODBC/JDBC drivers fully support publishing to Tableau Cloud.
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Clean, shape, and combine Salesforce Marketing Data with Tableau Prep
Build repeatable data preparation flows that connect directly to Salesforce Marketing for consistent, reliable data pipelines. Clean, shape, and combine Salesforce Marketing data using Tableau Prep with the same CData connectors available for Tableau Desktop.
High-Performance Salesforce Marketing Data Connectivity. No ETL Required
Mitigate security & compliance risks vs. other integrations
CData's live Tableau connectivity for Salesforce Marketing overcomes the challenges associated with traditional integration methods like ETL and local data replication. Unlike data replication, live querying enhances security and compliance by eliminating risks such as data staleness, inconsistency, and corruption. It also reduces exposure from overprivileged access and delayed revocation while minimizing the attack surface created by duplicate copies. Additionally, live connectivity simplifies regulatory compliance by ensuring better adherence to data residency, retention policies, and auditability requirements.
Flexible Connection Options: Live or Extract
Tailor your data connection to match your analytics needs:
Extract Mode
- High-speed performance using in-memory processing
- Minimizes load on Salesforce Marketing with scheduled data refreshes
- Access data anytime, even when offline or on the go
Live Mode
- Instant access to real-time data for up-to-the-second insights
- Scales effortlessly, regardless of your local hardware
- Maintains a single source of truth with no data replication, simplifying governance and compliance
Connect Tableau to Salesforce Marketing
Watch the video overview for a first hand look at how easy it is to connect Tableau to live data from Salesforce Marketing with CData.
- Leverage embedded server side push down capabilities to enhance analytics performance for large data sets.
- Extensive schema discovery capabilities for every data source. Explore tables, columns, keys, and other data constructs based on user identity.
- Easily connect Tableau directly with complex data structures through flexible and extensible flattening.
- Deploy Tableau reports that automatically refresh on-prem or to the cloud.
- And more!
Frequent Salesforce Marketing Tableau Connectivity questions
Common questions about integrating Salesforce Marketing with Tableau.
How do I connect Salesforce Marketing to Tableau?
Tableau and Salesforce Marketing integration doesn't have to be difficult. The Salesforce Marketing Tableau Connector enables real-time Salesforce Marketing connectivity, eliminating the need for complex data movement or ETL processes.
How It Works
- Install the Tableau Salesforce Marketing connector and open Tableau.
- Access live data, run SQL queries, and build dynamic dashboards.
- Publish reports to Tableau Server for seamless sharing.
That's all there is to it. With secure, high-performance Tableau Salesforce Marketing integration, CData simplifies Salesforce Marketing bi, analytics and reporting.
Getting Started
Does the Salesforce Marketing Tableau Connector support Tableau Cloud?
Tableau Cloud does not support the deployment of custom connectors. As a result, deploying reports that connect Salesforce Marketing and Tableau cloud is not possible with the CData Tableau connector for Salesforce Marketing.
Instead, Salesforce Marketing Tableau cloud connectivity is possible through CData Connect AI. Connect AI is a SaaS platform that provides real-time access to all your cloud data from Tableau Desktop or Tableau Cloud. No coding, installation, or special skills required.
Where can I find the Tableau Salesforce Marketing connector download?
All of the CData Tableau Connectors for Salesforce Marketing integration are freely available for download online. A 30-day trial of the Tableau Salesforce Marketing download can be found alongside other supported Tableau Salesforce Marketing integration technologies like ODBC, JDBC, ADO.NET, SQL Server SSIS, and more.
What is the difference between a Tableau Salesforce Marketing Driver and the CData Salesforce Marketing Tableau Connector?
Unlike a Tableau Salesforce Marketing driver, CData offers a native Tableau Salesforce Marketing connector for a seamless and optimized experience. Tableau drivers typically rely on an ODBC or JDBC layer, requiring separate tableau add ins, installation and configuration. A Salesforce Marketing Tableau driver delivered this way can introduce latency due to external driver dependencies. In contrast, CData connectors provide native Tableau analytics connectivity, delivering optimized performance through direct integration.
Ready to get started? Try CData for free today!
Do you want to learn more about how you can use CData to connect Tableau with real-time data from anywhere? Contact us below, and let's talk.
