CData Sync
Reverse ETL for Operational Analytics
Deliver modeled, trustworthy data from your warehouse into the applications that your teams use every day. CData Sync reverse ETL aligns operational systems with curated analytics, so sales, marketing, and service teams always work from an accurate context.
Sync provides reliable delivery with key-based merges, visibility into every update, and predictable pricing that scales with your needs.
Bring warehouse insights back into business systems
Reverse ETL closes the loop between analytics and operations. Sync moves cleansed, modeled data into CRM, ERP, and SaaS applications, so your frontline teams always see the latest scores, segments, and enrichment from your warehouse.
You can connect any supported database or warehouse to business applications and control how each object is matched, updated, or retried.
How Sync delivers trusted Reverse ETL
Delta Snapshot replication
Identifies only changed rows by using SQL EXCEPT or MINUS statements to reduce API usage while keeping systems aligned with warehouse models.
Key-based merges
Uses primary or alternate keys to upsert records safely so that data updates correctly without duplicates or accidental overwrites.
Fault-tolerant delivery
Captures failed records in a retry table with full visibility so that you can inspect issues and resend updates with confidence.
Supported applications
Supported warehouses and databases:
All reverse ETL pipelines use Delta Snapshot replication via SQL EXCEPT or MINUS statements.
Key Reverse ETL Features
Accurate, model-aligned updates
Keeps application records aligned with your warehouse models through dynamic field detection and mapping.
Efficient, change-only delivery
Pushes only changed rows to reduce API usage and keep operational systems current.Reliable operational visibility
Provides dashboards and retry tables that show what ran, what failed, and what needs attention.Flexible object behavior
Supports insert, update, or upsert modes to match business rules for each destination.Quick recovery and resets
Enables selective resets so that teams can fix issues for specific objects without disrupting full pipelines.Governed, scalable deployment
Supports deployment anywhere with schema-level control, audit visibility, and predictable connection-based pricing.Activate Reverse ETL
Push enriched warehouse data to your SaaS systems and operationalize analytics.
