Sales Data Hygiene & Product Roadmap Intelligence

Identifies opportunities missing structured use case data, extracts customer requirements from unstructured communications, and analyzes patterns to inform product strategy. Transforms scattered customer information into actionable product insights while improving CRM data quality.

QUERY:

From the latest [PRODUCT] opportunities, find [NUMBER] opportunities that are new business and have no use case object associated.

Goal: Identify sales opportunities lacking structured use case documentation to prioritize data collection efforts and ensure complete customer requirement capture.


QUERY:

Read email messages from activities, other descriptions in the opportunities object, and cases to identify the use cases of [NUMBER] opportunities. Use cases should have [DATA POINT 1], [DATA POINT 2], [DATA POINT 3], ...

Goal: Extract structured use case information from unstructured communications to fill gaps in customer requirement documentation and enable better sales support.


QUERY:

Write back the [SPECIFIC_OPPORTUNITY] use case information to the use case object associated with [PRODUCT].

Goal: Populate the CRM with extracted use case data to ensure all team members have access to complete customer requirement information for future reference.


QUERY:

What should I learn or know from this use case information as a product manager?

Goal: Analyze collected use case patterns to identify market trends, popular integration scenarios, and product development priorities that align with customer demand.


Teams:

Marketing Product Management Sales Leadership Sales Operations

Sources:

Dynamics 365 HubSpot Pipedrive Salesforce Zoho CRM

Watch:

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