Connect Adobe Target to Power BI - Enterprise Data Analytics & Real-time Insights

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Connect to live Adobe Target data from Power BI Desktop, Server, & On-prem Gateway. Includes Direct Query support.

Why CData for Adobe Target Power BI Connectivity

Break free from data loading limitations of Adobe Target reporting in Power BI. Easily connect Microsoft Power BI with live Adobe Target data for up-to-date visual analysis and reporting.



High-performance Adobe Target Connectivity

Large datasets often slow down reports and dashboards in Power BI due to its in-memory model. However, CData's Power BI Connector for Adobe Target overcomes these challenges with advanced query optimization and Direct Query support. By leveraging Direct Query, you can avoid loading your entire Adobe Target dataset into local memory and instead benefit from efficient server-side processing.

Power BI Pro imposes a 1GB dataset size limit, and even Premium workspaces have constraints on query performance. The CData Power BI Connector supports Direct Query, reducing the amount of data retrieved when analyzing Adobe Target data. Instead of loading the entire Adobe Target dataset, only the necessary subset of query results is returned for your reports, optimizing performance and efficiency.

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Adobe Target data discovery

Comprehensive Adobe Target data and metadata discovery

The Adobe Target Connector provides full access to both data and metadata, enabling efficient automated data exploration and discovery. It features intelligent row scanning, type detection, relationship mapping, and support for unstructured data. These capabilities allow Power BI to recognize data fields without the need for casting or conversion, making it easier and faster for users to create meaningful reports.

Certain data sources, such as Adobe Target and other NoSQL databases, lack native support for SQL-like queries, often requiring data transformation before use in Power BI. CData simplifies this process with a built-in SQL transformation layer that automatically translates SQL queries into real-time data source calls. This enables seamless Adobe Target integration, making it as straightforward as connecting to a traditional relational database.


Live Adobe Target reporting. No ETL Required

CData's live Power BI connectivity for Adobe Target overcomes the challenges associated with traditional integration methods like ETL and local data replication. Unlike data replication, live querying enhances security and compliance by eliminating risks such as data staleness, inconsistency, and corruption. It also reduces exposure from overprivileged access and delayed revocation while minimizing the attack surface created by duplicate copies. Additionally, live connectivity simplifies regulatory compliance by ensuring better adherence to data residency, retention policies, and auditability requirements.

Adobe Target Power BI Connector supports the use from Power BI Gateway. Power BI on-premises gateway allows publish and auto-refresh the data set in your Power BI Desktop to Power BI cloud and other Microsoft Power Platform services such as Power Apps and Power Automate.

Adobe Target cloud-to-cloud integration

Connect Power BI to Adobe Target

Watch the video overview for a first hand look at how easy it is to connect Power BI to live data from Adobe Target with CData.

  • Leverage Direct Query capabilities to enhance analytics performance for large Adobe Target data sets.
  • Extensive schema discovery capabilities for every data source. Explore tables, columns, keys, and other data constructs based on user identity.
  • Easily connect Power BI directly with complex data structures through flexible and extensible flattening.
  • Deploy Power BI reports that automatically refresh on-prem or to the cloud.
  • And more!

Frequent Adobe Target Power BI Connectivity questions

Common questions about integrating Adobe Target with Microsoft Power BI.

Adobe Target doesn't natively integrate with Power BI, but CData Power BI Connectors for Adobe Target enable seamless Adobe Target analytics and reporting. Our connectors provide real-time, direct access to Adobe Target data in Power BI, allowing you to build dynamic dashboards without complex ETL processes. With CData, you get secure, high-performance connectivity for better insights.

Moving data from Adobe Target to Power BI doesn't have to be difficult. The Adobe Target Power BI Connector enables real-time, direct Power BI Adobe Target connectivity, eliminating complex ETL.

How It Works

  • Install the PowerBI Adobe Target connector and open Power BI Desktop.
  • Connect via Get Data > More > CData Adobe Target using your credentials to connect Adobe Target and Power BI.
  • Access live data, run SQL queries, and build dynamic dashboards.
  • Publish reports to Power BI Service for seamless sharing.

That's all there is to it. With secure, high-performance Power BI Adobe Target integration, CData simplifies Adobe Target bi, analytics and reporting. For more information, read the Power BI Adobe Target Connector getting started guide.

The CData Adobe Target Connector offers key advantages for seamless Adobe Target Power BI integration:

  • Adobe Target Real-Time Analytics (DirectQuery): Live, direct query access to Adobe Target data in Power BI eliminates extracts and refreshes. This is especially powerful for working with large Adobe Target datasets, as it allows you to analyze massive amounts of data without the limitations of in-memory processing. DirectQuery ensures your reports always reflect the latest Adobe Target information.
  • Performance & Scalability: Optimized queries ensure fast data retrieval and handle growing data volumes efficiently. Even with massive datasets, the CData connectors make Adobe Target PowerBI integration fast and reliable.
  • Comprehensive Data Access: The Adobe Target BI connector provides comprehensive access to Adobe Target Data and Adobe Target metadata, empowering you to understand the structure of your data and build more robust and accurate reports. This deep Adobe Target metadata integration simplifies data discovery and ensures your Power BI reports accurately reflect the meaning and context of your Adobe Target data.
  • Enterprise-Grade Security: The Adobe Target PowerBI connector supports modern security standards and enterprise authentication methods, making it easier to comply with security policies.

Ultimately, the Adobe Target to Power BI connector delivers fast, secure, and customizable access to Adobe Target in Power BI for analytics and reporting.

Yes, all of our connectors support connecting Microsoft Power BI and Adobe Target integration from Power BI Service by using the Microsoft Power BI Gateway. Instructions for installing and configuring the Power BI Gateway are available in the online Adobe Target help file.

All of the CData Power BI Connectors for PowerBI Adobe Target integration are freely available for download online. A 30-day trial of the Adobe Target Connector download can be found alongside other supported Adobe Target integration technologies like ODBC, JDBC, ADO.NET, SQL Server SSIS, and more.



Ready to get started? Try CData for free today!

Do you want to learn more about how you can use CData to connect Microsoft Power BI with real-time data from anywhere? Contact us below, and let's talk.