Use ChatGPT to Talk to Your Adobe Analytics Data via CData Connect AI

Jerod Johnson
Jerod Johnson
Director, Technology Evangelism
Leverage the CData Connect AI Remote MCP Server to enable ChatGPT to securely answer questions and take actions on your Adobe Analytics data for you.

ChatGPT is an AI chatbot developed by OpenAI, launched in November 2022. Based on large language models (LLMs), it enables users to refine and steer conversations through natural language processing. ChatGPT's developer mode, available to Plus and Pro subscribers, provides full Model Context Protocol (MCP) support for connecting to external data sources and tools.

CData Connect AI offers a dedicated cloud-to-cloud interface for connecting to Adobe Analytics data. The CData Connect AI Remote MCP Server enables secure communication between ChatGPT and Adobe Analytics. This allows you to ask questions and take actions on your Adobe Analytics data using ChatGPT, all without the need for data replication to a natively supported database. With its inherent optimized data processing capabilities, CData Connect AI efficiently channels all supported SQL operations, including filters and JOINs, directly to Adobe Analytics. This leverages server-side processing to swiftly deliver the requested Adobe Analytics data.

Step 1: Configure Adobe Analytics Connectivity for ChatGPT

Connectivity to Adobe Analytics from ChatGPT is made possible through CData Connect AI Remote MCP. To interact with Adobe Analytics data from ChatGPT, we start by creating and configuring a Adobe Analytics connection in CData Connect AI.

  1. Log into Connect AI, click Sources, and then click Add Connection
  2. Select "Adobe Analytics" from the Add Connection panel
  3. Enter the necessary authentication properties to connect to Adobe Analytics.

    Adobe Analytics uses the OAuth authentication standard. To authenticate using OAuth, create an app to obtain the OAuthClientId, OAuthClientSecret, and CallbackURL connection properties. See the "Getting Started" section of the help documentation for a guide.

    Retrieving GlobalCompanyId

    GlobalCompanyId is a required connection property. If you do not know your Global Company ID, you can find it in the request URL for the users/me endpoint on the Swagger UI. After logging into the Swagger UI Url, expand the users endpoint and then click the GET users/me button. Click the Try it out and Execute buttons. Note your Global Company ID shown in the Request URL immediately preceding the users/me endpoint.

    Retrieving Report Suite Id

    Report Suite ID (RSID) is also a required connection property. In the Adobe Analytics UI, navigate to Admin -> Report Suites and you will get a list of your report suites along with their identifiers next to the name.

    After setting the GlobalCompanyId, RSID and OAuth connection properties, you are ready to connect to Adobe Analytics.

  4. Click Save & Test

With the connection configured, we are ready to connect to Adobe Analytics data from ChatGPT.

Step 2: Connect ChatGPT to CData Connect AI

Follow these steps to add a CData Connect AI connector in ChatGPT:

  1. Sign in to ChatGPT with a Plus or Pro subscription.
  2. Navigate to Settings > Connectors.
  3. Under the "Advanced settings" section, toggle on Developer mode.
  4. Once developer mode is enabled, return to the Connectors page and click Create.
  5. Enter a name for the connector (such as Connect AI MCP).
  6. In the Remote MCP server URL field, enter:
    https://mcp.cloud.cdata.com/mcp
  7. Set Authentication to "OAuth."
  8. Check I trust this application and click Create
  9. You will be redirected to CData Connect AI's OAuth authorization page. Sign in with your Connect AI credentials.
  10. Review the permissions requested and click Authorize to grant ChatGPT access to your Connect AI resources.
  11. After successful authorization, you will be redirected back to ChatGPT.
  12. The Connect AI MCP Server will now appear in your available connectors list where you can manage the connector and enable/disable actions (tools).

Step 3: Explore Live Adobe Analytics Data with ChatGPT

  1. Start a new conversation in ChatGPT.
  2. In the tool picker, enable "Developer Mode."
  3. Enable your Connect AI MCP Sever.
  4. You can now start exploring your data with natural language prompts. ChatGPT will use the Connect AI MCP server to query your live Adobe Analytics data. Example prompts:
    • "Show me all customers from the last 30 days"
    • "What are my top performing products?"
    • "Analyze sales trends for this quarter"
    • "List all active projects and their current status"
    Refer to CData's prompt library for more prompt ideas.
  5. ChatGPT will translate your natural language queries into SQL and execute them against your Adobe Analytics data through the Connect AI MCP server.

IMPORTANT: ChatGPT's developer mode provides full read/write MCP access. Be cautious when allowing write operations to your Adobe Analytics data. Always review and confirm any data modifications before allowing them to proceed.

NOTE: Developer mode is in beta and only available to ChatGPT Plus and Pro subscribers. Refer to OpenAI's documentation for the latest setup information.

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